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Anta builds Olympic presence with IOC deal

Image: IOC

The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta.

Under the tie-up announced today (Tuesday), Anta will become the IOC’s official sportswear uniform supplier through to the end of 2022, when Beijing will stage that year’s winter Olympic Games.

Along with Beijing 2022, the agreement, which includes apparel, shoes and accessories, will see Anta supply IOC members and staff with kit for the 2020 winter Youth Olympic Games (YOG) in Lausanne, the 2020 summer Olympic Games in Tokyo, and the 2022 summer YOG in Dakar, as well as for the IOC administration’s needs at its headquarters in Lausanne.

Anta, which is also the official sports apparel partner of the Beijing 2022 organising committee, is the first Chinese supplier of sportswear to the IOC. It has been the official sports apparel partner of the Chinese Olympic Committee since 2009.

The Anta deal comes after the IOC last month agreed a sponsorship deal with Chinese textile company Hengyuanxiang Group (HYX) spanning the next two editions of the Olympic Games. HYX will serve as the official formal uniform provider to the IOC for Tokyo 2020 and Beijing 2022.

Ding Shizhong, executive chairman and chief executive of Anta Sports, said: “We would take this opportunity to build a bridge that inspires broader exchanges and communication for Chinese culture and Olympic culture…

“…this agreement marks a significant milestone for Anta as the brand is an official partner of the Chinese Olympic Committee from 2009 to 2024, and of the Olympic winter Games Beijing 2022 and the Paralympic winter Games.”