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Anheuser-Busch, Labatt announce multi-year partnership with NHL

Beverage giant Anheuser-Busch and Canadian subsidiary Labatt have announced a multi-year, multi-faceted partnership with the National Hockey League, which names Bud Light an official beer of the league in the US and Budweiser an official beer partner in Canada.

Additionally, in Canada the agreement includes Flavoured Malt Beverages and Ready-To-Drink Beverages Categories, with Mike’s 0g HARDer Sparkling Water becoming a lead brand in the partnership. Financial terms were not disclosed.

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