Amway sponsors snooker

Beauty product firm Amway will use the event in Shanghai – now known as the Amway Satinique Cup National Snooker League – to promote its men’s hair conditioner product.

It is Amway’s first venture into cue sports on the Chinese mainland after previously sponsoring the Amway Cup Women’s Invitational 9-Ball Championship in Chinese Taipei.

The snooker event, organised and promoted by Human Action Media, will also be broadcast live on the internet by Sina.com.