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AFC secures sponsorship value increase in renewal with Continental

(Image credit: Football Marketing Asia)

The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires.

Continental has agreed to be an Official Partner of AFC national team competitions for the 2021 to 2024 cycle. Its rights are global and cover the Asian Qualifiers for the 2022 Fifa World Cup and the 2023 Asian Cup, and the 2023 Asian Cup tournament itself, among other competitions. The brand was also an Official Partner of AFC national team competitions during the 2017-20 cycle.

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