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AFC in the hunt for media rights and sponsorship heads

Former South Korean international Park Ji-sung presents trophy before 2019 AFC Asian Cup final (Photo by Koki Nagahama/Getty Images)

The Asian Football Confederation is looking to recruit a head of media rights and a head of sponsorship to support the recently-appointed commercial director Andrew Rogers.

Rogers was named in August as the new commercial head at the Kuala Lumpur-based continental federation and is now looking to build up his teams.

As and when appointed, the department heads will both report to Rogers and will work closely with DDMC Fortis, the joint venture agency selling the media and sponsorship rights to AFC competitions from 2021 to 2028.

The appointed duo will head up the respective media rights and sponsorship rights strategies, working on sales plans, deal memos, the agreements themselves and handling post-sales account management matters with the broadcasters and sponsors alike.

The new head of media rights will also liaise with internal AFC departments with regards to the media rights and their delivery.

A minimum of five years’ experience in the respective field at an “international/high-profile” agency has been stipulated by the AFC as it launches its search.

Rogers is overseeing the AFC’s newly-created commercial department that is managing the relationship with DDMC Fortis. He is also tasked with planning, commercial and media rights strategy, brand, broadcasting and marketing.

A dual New Zealand and Swiss national, he spent five and a half years at Team Marketing, laterally as commercial and legal director. He is well known to Patrick Murphy and David Tyler, previously leading members of Team’s management and now DDMC Fortis’ chief executive and chief operating officer, respectively.

Rogers was also senior legal counsel at Fifa from 2001 to 2006, helping to develop and implement the commercial strategy and sales for the World Cup and other Fifa events.

DDMC Fortis was buoyed by the news earlier this year that China had won the race to stage the 2023 Asian Cup. In June, Murphy told SportBusiness that China’s hosting had “significantly increased” the probability of it exceeding its financial targets in selling the commercial rights for the tournament.

The agency’s remit covers media and sponsorship rights for: the Asian Cup, Fifa World Cup Asian qualifiers, the AFC Champions League, the AFC Cup, the AFC Women’s Cup, the AFC men’s and women’s youth championships, and the AFC Futsal Championships. However, the agreement excludes media-rights sales in the Middle East and North Africa.