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AFC Bournemouth names SecuTix as new ticketing partner

(Photo by Robin Jones - AFC Bournemouth/AFC Bournemouth via Getty Images)

AFC Bournemouth has announced the appointment of SecuTix as its new ticketing technology partner. 

The partnership will see SecuTix deploy its cloud-based ticketing solutions at the Championship club from the start of the 2020-21 season, though it is unclear when fans may be allowed back into the club’s Vitality Stadium after the Covid-19 pandemic. Season tickets for the campaign are already available through the platform. 

SecuTix will handle both regular and hospitality ticket sales, with the biggest benefit to the club coming from the data to which the platform gives it access, enabling Bournemouth to make data-driven fan engagement and business decisions. 

The club also claims that the appointment helps to drive its commitment to inclusivity, giving more fans access to tickets and creating a more straightforward ticket-buying process, particularly with regards to fans with disabilities looking to find appropriate seating in the ground.

Dan Clarke, head of ticketing at AFC Bournemouth, said: “When considering our ticketing platform, we wanted to ensure we future-proofed the system by working with a partner that can give us access to the most innovative technologies. SecuTix meets this need with an open and connected platform that is flexible enough to handle the inevitable changing nature of fan requirements.”

Bournemouth, which was relegated from the Premier League after a five-year spell in the division last week, is reportedly investigating a legal claim for compensation from technology company HawkEye. 

Bournemouth ultimately dropped into the Championship by a margin of a single point, with Aston Villa staying up on the final day. Villa gained a point from a match against Sheffield United in which the HawkEye technology failed to spot a clear goal scored by the Yorkshire side, a goal which, had it stood and all other results stayed the same, would have seen Bournemouth stay up and Villa relegated.