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Adidas signs off on long-term French Athletics Federation sponsorship

Adidas has signed on as the kit supplier of the French Athletics Federation (FFA) in a four-year deal announced today (Monday).

The sportswear giant, which replaces Asics, the FFA’s kit supplier since 2013, was the kit sponsor of the French National Olympic Committee (CNOSF) from 1973 to 2013. To tie in with the end of that association, the CNOSF allowed France’s national sports federations to negotiate their own kit and equipment sponsorship contracts.

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