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Adidas finalises plans to sell Reebok

The logo of the Reebok sportswear brand shown in New York (Photo by Kyodo News via Getty Images)

German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand.

In a statement released yesterday (Tuesday), Adidas said it has begun a formal process aimed at divesting Reebok in line with the development of its new five-year strategy.

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