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Adidas and Puma set out executive succession plans

(by Jean Catuffe/Getty Images)

Adidas has confirmed it is in talks with Bjørn Gulden, chief executive of German sportswear and equipment rival Puma, over potentially replacing Kasper Rorsted as its chief executive.

Adidas’ statement follows Puma's announcement that it would promote Arne Freundt to become chairman of the management board and its new chief executive.

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