Additional lower-tier deals help Birmingham Commonwealth Games hit sponsorship target

Sponsors logos on view beside Birmingham 2022 netball court at NEC Arena (Photo Sue McKay/Getty Images)
Sponsors logos on view beside Birmingham 2022 netball court at NEC Arena (Photo Sue McKay/Getty Images)

The recent Birmingham 2022 Commonwealth Games exceeded their sponsorship target after additional tier two and tier three agreements more than offset any shortfall from revenues generated in the tier one category.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here