Pay-television broadcaster Abu Dhabi Media has agreed a carriage deal with subscription video-on-demand service StarzPlay to further widen coverage of the Ultimate Fighting Championship in the Middle East…
Abu Dhabi Media launches specialist combat channel
Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat
Fabacus backs ‘first-of-its-kind’ UFC fan rewards programme, brokered by IMG
The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…
UFC agrees betting sponsorship deal with Neds
Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia
O2 Industries sponsors UFC to promote face masks and respirators
Mixed martial arts organisation UFC has signed a multi-year global sponsorship with O2 Industries, which will provide UFC athletes with respiratory protection products for every UFC event