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888sport to promote responsible gambling with Liga ACB deal

Sergio Llull during the Liga Endesa match between Real Madrid and FC Barcelona Lassa (by Sonia Canada).

Online betting operator 888sport has entered into a partnership with the Liga ACB, the top tier of club basketball in Spain.

888sport will become an official sponsor of the league, as well as the Copa del Rey and this weekend’s Supercopa.

As part of the agreement, 888sport will work with the league to educate fans on responsible gambling. 888sport joins Kia and El Corte Inglés as main partners of the Liga ACB.

Meanwhile, Spanish sports business news website Palco23 has reported that the Liga ACB is seeking a new partner after CaixaBank opted not to renew its sponsorship.

CaixaBank has sponsored the Copa del Rey and the Supercopa for four years. Palco23 said it remains unclear whether the league will seek a new banking partner or look to open up a separate sponsorship category.