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58.com invests in Chinese Super League sponsorship

(Photo by VCG/VCG via Getty Images)

The Chinese Super League (CSL) has reached a long-term agreement with online classified ads marketplace, 58.com and its secondary real estate platform Anjuke to jointly sponsor the league.

Under the new deal, 58.com becomes the CSL’s official life service platform. The brand’s online recruitment service – 58.com Recruitment – becomes the official recruitment platform of the CSL, and 58 Tribes the official fan tribe of the CSL. Anjuke becomes the CSL’s official online real estate service platform.

58.com and Anjuke will promote the development of Chinese football and good sportsmanship through a series of activities focused on major cities.

Yao Jinbo, chief executive of 58.com, said of the cooperation: “The spirit of unity, hard work, joy, and progress in the Chinese Super League inspires everyone who loves sports and is unwilling to be ordinary. This is highly consistent with 58.com’s brand ideal that all aspirations in the world belong. ”

58.com formerly invested in Chinese football as the title sponsor of China League One, the second tier of Chinese football, in 2015.

According to the Yutang Sports website the deal with the Chinese Football Association was worth about CNY15m (€1.8m/$2.1m) per season.

58.com acquired Anjuke in 2015 in a deal which saw Anjuke continue to operate its website and mobile app under the Anjuke brand.

Last month the Nasdaq-listed 58.com Inc. said it would be taken private by a consortium of investors, backed by private equity firms Warburg Pincus and General Atlantic, in a deal that valued the company at about $8.7bn (€7.4bn).