International sports investment company 23 Capital has appointed Darrell McLennan Fordyce as its new global chief marketing officer.
McLennan Fordyce will be based out of the company’s London office, but will be responsible for building the 23 Capital brand globally, with a particular focus on Europe and North America.
McLennan Fordyce’s most recent role was with Pembroke VCT, and he has also held roles in the sport industry with the National Basketball Association and at international agency WPP, advising on bids to host the Ryder Cup, Volvo Ocean Race and America’s Cup, as well as having worked for telecoms giant Orange.
Since its foundation in 2014, 23 Capital has advised on transactions worth over $3bn across its the sports, music and entertainment sectors. Last month, it announced the opening of a new office in Barcelona.
“Having seen all sides of our industry, from brand to rights holder, agency to governing body, I am excited to join 23 Capital who represent a refreshing and dynamic approach to the sports, media and entertainment industry,” McLennan Fordyce said.
Stephen Duval, co-founder of 23 Capital, added: “Darrell joins 23 at an exciting time in our growth and brings a wealth of marketing and media experience that will help shape the business as we continue to explore opportunities across new sectors and markets.”
Earlier this year, Jonny Nye, managing director of 23 Capital, spoke at the Sport Decision Makers Summit in London. View highlights from that panel here.