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2012 BID NEWS: PARIS THROWS WEIGHT BEHIND OBESITY FIGHT

The announcement coincides with the World Health Organisation’s International Week of Inactivity.

Working with ClinicProSport, the government and other sporting associations, Paris 2012 plans to promote physical activity within the French community focusing on the younger generation.

The plan includes:

– Promoting an international research programme ‘Sport and Health’ which will involve:

creating an international ‘Sports and Health Observatory Body’ which will initiate research, gather and disseminate information;

conducting international epidemiologic research on the ‘way of life’ of young people, in partnership with schools sport associations;

establishing a medical congress to examine studies of sporting and medical advances;

constructing an international traveling exhibition on Sport and Health;

initiating an International Health and Sport Congress For Children, to be held in Paris.

– Targeting fitness specialists and health sector professionals to teach and evaluate physical activity in France;

– Launching the ‘Bien Bouger, Bien vivre’ (or ‘Move well, Live well’) campaign to raise health awareness amongst teachers, through conferences and school kits, in partnership with the Red Cross and the French educational system;

– Encouraging non-motorised mobility means like roller-blading, walking or biking; Improving access to all sports facilities including access for the disabled and children.

– Educating all involved in the benefits of sport;

– Constructing an interactive information centre, the ‘Olympic Fitness Village’ to promote healthy living and well-being;

– Converting the Olympic Village Polyclinic into an international centre for the prevention and cure of diseases related to inactivity.

Paris 2012 CEO Philippe Baudillon said: “We have re-iterated the structural and economic legacies of holding the Olympic and Paralympic Games here in 2012, but it’s easy to forget how much they will capture the imagination of our young sedentary generation.”