Project Objectives
Understand the sports media market in the Americas, with a focus on its unique market mechanisms and the revenues generated by leading sports properties
Deliverables
- In-depth analysis of TV markets across the Americas, including sports properties acquired by key content buyers
- Comprehensive competitor revenue assessment
- Feasibility evaluation of moving from pan-regional to market-by-market rights sales strategy
- Mapping of the timings for leading sports rights renewals
Results for the Client
- In-depth understanding of media market for sport in the Americas
- Sound evidence to back choice of pan-regional versus market-by-market sales strategy.
- Clear understanding of own properties’ standing in relation to competitors
- Clear view of the future market landscape – a strong basis for reaffirming chosen strategy