Leading football league preparing to sell its rights in the Americas

Project Objectives 

Understand the sports media market in the Americas, with a focus on its unique market mechanisms and the revenues generated by leading sports properties

Deliverables

  • In-depth analysis of TV markets across the Americas, including sports properties acquired by key content buyers 
  • Comprehensive competitor revenue assessment 
  • Feasibility evaluation of moving from pan-regional to market-by-market rights sales strategy
  • Mapping of the timings for leading sports rights renewals

Results for the Client

  • In-depth understanding of media market for sport in the Americas 
  • Sound evidence to back choice of pan-regional versus market-by-market sales strategy. 
  • Clear understanding of own properties’ standing in relation to competitors 
  • Clear view of the future market landscape – a strong basis for reaffirming chosen strategy