Key Deal Stories
What is a key deal story?
For the most important sponsorship deals, we go beyond the news to deliver deeper coverage.
If a deal is signed by a rights-holder in our editorial universe (see the image below), we commit to uncovering the deal value, duration, details of the inventory, the brand’s activation plans and all the context you need to understand why the deal was done.
How do key deal stories help me?
- Discover the value and duration of the most important sports sponsorship deals
- See the assets included in each key deal
- Understand how the deal was done and who was involved
- Understand why the two parties came together and what they stand to gain.
How Do I Subscribe to SportBusiness Sponsorship?
- Click the button
- Complete the short form
- One of our team will be in touch!