Key Deal Stories

What is a key deal story?

For the most important sponsorship deals, we go beyond the news to deliver deeper coverage.

If a deal is signed by a rights-holder in our editorial universe (see the image below), we commit to uncovering the deal value, duration, details of the inventory, the brand’s activation plans and all the context you need to understand why the deal was done.

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What do we cover?

Our editorial universe covers the key rights-holders in the most important sports.

If one of these bodies strikes a deal, we will give it extended coverage.

How do key deal stories help me?

  • Discover the value and duration of the most important sports sponsorship deals
  • See the assets included in each key deal
  • Understand how the deal was done and who was involved
  • Understand why the two parties came together and what they stand to gain.
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Sample key deal stories

Lega Serie A has struck a deal giving technology giant Sony’s PS5 games console the title sponsorship rights around the 2020 Supercoppa Italiana.

The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands

The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…

How Do I Subscribe to SportBusiness Sponsorship?

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