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Latest Sponsorship News from SportBusiness 24

Global sportsbook operator PointsBet has signed a multiyear, multifaceted sports betting partnership with sports ownership group Kroenke Sports & Entertainment (KSE)

Sports brand Umbro UK has signed a long-term sponsorship with the Williams Racing Formula 1 team as the ‘Official Technical Kit Supplier’ from the 2021 season.

Brazilian cash and carry operator Assaí Atacadista has renewed its title sponsorship of Brazilian Série A for a further three years until 2022.

French betting operator Française des Jeux (FDJ) has extended its sponsorship of Ligue 1 club Olympique de Marseille until 2022 with its sports betting brand ParionsSport.

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