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Latest Sponsorship News from SportBusiness 24

Olympic TOP sponsor Atos has signed with the Paris 2024 Organising Committee for the Olympic and Paralympic Games as the exclusive Official Cybersecurity Services and Operations Supporter for the event

The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has signed up luggage brand Floyd as a sponsor

The Australian Olympic Committee recorded a deficit of A$900,000 ($697,000/ €581,000) after the Covid-19 pandemic forced the delay of the Tokyo 2020 Olympic Games.

MyCujoo, the football streaming platform now under the ownership of Eleven, is recruiting for a head of sponsorship

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