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Latest Sponsorship News from SportBusiness 24

World Athletics unveiled a 191-race calendar across 49 countries for its 2021 Label Road Race series, beginning with the Osaka Women’s Marathon in Japan on January 31 - World Athletics T

Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France

The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.

Ally Financial, a leading digital financial-services company, has been named the presenting sponsor of the inaugural Nascar Cup Series race at Nashville Superspeedway in June

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