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Latest Sponsorship News from SportBusiness 24

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives

Leverage Marketing Advisers (LMA), a new sponsorship and strategy consultancy agency, has been launched and plans to work with brands and sports properties around the world

Swiss Super League side FC Luzern has renewed its shirt sponsorship deal with Otto’s, the Swiss discount retailer, until the end of the 2023-24 season.

The World Rallycross Championship has named Champion Lubricants as its Official Lubricant Partner for the forthcoming 2020 season and in 2021

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