SportBusiness Help Centre

General Questions

How do I log in?

You can log in via the following platforms:

Once you are logged in there is a small icon of a person at the top left-hand corner. You can click on the icon to confirm that you are signed in.

How do I reset my password?

You can reset your password here:

Where can I request a demo?

You can request demos for our following platforms:

Where can I access SportBusiness Media & SportBusiness Sponsorship?

Go to the ‘Our Products’ tab, which can be found on the home navigation bar on the right-hand side. Hover over the tab to show the drop-down options. Here you will find all our products, such as SportBusiness Media & Sponsorship. Click on the appropriate product to access the page.

SportBusiness Features

SB24 Daily News Alerts

The latest breaking news four times a day from our London, New York and Singapore newsrooms.

Post-Graduate Rankings

The prestigious rankings of the best sport management courses available globally

SportBusiness Magazine

Our quarterly magazine bringing together all our features and analysis on the business of sport

Fan Tracker

Our one-off interactive data tool on the global popularity of sports and sport media consumption

SB24 Streaming Platform

Our video platform where you can catch the latest interview with industry leaders.

Where can I find:

All items listed above can be found under the Home tab. Hover over the Home tab to show the dropdown options.

SportBusiness Media Features

SportBusiness Media Daily News

Dedicated daily news service of the latest Media rights news

SportBusiness Media Newsletter

Fortnightly round-up of the most important sports media stories, powered by TV Sports Markets

Media Deal Stories

Our SportBusiness Media team digs into the biggest media rights deals to reveal values, durations, vital context and the how and why of the deal.

Media Data Reports

Interactive visualizations of media data covering the major global markets

Rights Tracker Database

Market-leading media rights analysis tool with over 13,000 deals


Where can I find:

All items listed above can be found under the ‘Tools’ tab on the SportBusiness Media homepage. Hover over the Tools tab to show the dropdown box.


SportBusiness Sponsorship Features

Activation Case Studies

Our case studies look at how brands and rights-holders maximize sponsorship from across global sport – 24 case studies produced each month.

Activation Casebooks

Four roundups of the best activations from around the world. There will be a Casebook on Asia, North America, Europe and a Global best-of.

Data Snapshots

Each month, SportBusiness Sponsorship publishes a data snapshot of a key sponsorship market. A data snapshot contains: Deal data on the entire portfolios of the specified rights-holders Background to recent deals in that market Vital context and market intelligence

Deals Tracker

The database is an archive of all the deal values uncovered in our editorial universe and the sponsorship relationships of all the rights-holders in our much larger data universe

Key Deal Stories

Delivering deeper coverage of the most important sponsorship deals, uncovering deal values, durations, inventories, activation plans and all-important context.

Where can I find:

All items listed above can be found on the menu bar at the top of the SportBusiness Sponsorship homepage.

SportBusiness University Features

Post-Graduate Rankings

SportBusiness’ annual survey of the world’s best postgraduate sport administration degrees returns for a ninth year in 2020 to provide a comprehensive breakdown of the top courses in the world.

Video Interviews

Interviews and discussions with key industry figures on the latest developments in commercial sport, such as: COVID-19, Finance and Law, Fan Engagement, Digital and Technology.

Sponsorship Data Snapshots

Each month, we publish a data snapshot of a key sponsorship market. These bring you benchmark values on every single deal in the portfolios of the relevant rights-holders married to written insights.

Media Rights Data Snapshots

Issued monthly, data snapshots take a detailed look at interesting domains within the sports media rights industry, like specific geographies or sports.

Activation Case Studies

Each of our case studies takes a sponsorship activation campaign and sets out objectives, details what was involved and reports the outcomes. We publish 24 case studies every month.

Opinion and Insights

Opinion and insight from academics on the latest studies and research in sport management

Where can I find:

SportBusiness Soccer Features

We have built a revolutionary suite of tools that gives you the most comprehensive data and analysis on football sponsorship. For the first time you can:

Key Features:

Independently sourced values and duraions by experts in each market

Our most advanced statistical model accurately estimates all deals without values

Comprehensive sponsorship deals database, updated every 24 hours

Revolutionary user interface lets you spot gaps and benchmark your portfolio against your competitors

Breakthrough search lets you instantly filter over 2500+ deals

League, club and brand pages bring everything together for a 360 degree view

Alerts mean you will never miss a deal or change in portfolio