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Most-read soccer insight
Reimagining the financial future of lower-league football
Omar Chaudhuri and Ben Marlow from consultancy firm 21st Club examine the trends driving football’s underlying financial crisis and suggest a new approach and competition format designed to reduce costs and promote sustainability.
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Premier League takes pride of place on Peacock as NBCU’s key weapon in streaming wars
NBCUniversal is actively looking to utilize NBC Sports' premium properties to attract subscribers to its new streaming service and help differentiate the platform from its rivals in the crowded and competitive direct-to-consumer marketplace.
Serie A | Can new investors wake football’s sleeping giant?
Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again
Anthony Goddard | Premier League returns with record audiences
Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.
Simon Chadwick | Silver Lake’s stake in City Football Group is no mindless gamble
Professor Simon Chadwick, director of Eurasian Sport at emlyon Business School in Paris, explains why American private equity investor Silver Lake's $500m investment in City Football Group is a safe bet.
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
Dan Haddad | Liverpool takes a chance on Nike in search of sales growth
Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in opting to switch kit supplier rights from New Balance to Nike.
Giving agencies, brands & rights-holders true added value
- 30,000+ sponsorship deals from across global sport
- 300 activation cases from the leading rights holders, brands and agencies in sport
- Monthly data visualisations help you understand the sponsorship landscape around key properties, territories and sports
- Daily news keeps you up to date with the latest developments
- Key deal stories keep you abreast of competitor activity
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The most comprehensive data on sponsorship deals of the 78 clubs in the top four European leagues anywhere.
- Every sponsorship deal made by every club in the Premier League, Bundesliga, LaLiga and Serie A for the last three seasons.
- 5,000 active, expired and future deals all with independent, accurate values and durations
- The only platform that tracks every deal, from every club live every 24 hours
- Over 100 activation case studies from every club
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