USA

Major League Baseball team, The Chicago Cubs, have been approached by at least three companies interested in purchasing the naming rights to the historic Wrigley Field ball park.

US-based sporting and entertainment events producer, Camelot Island Entertainment, has signed an agreement with Fox Sports International Distribution for the global distribution of the ‘2008 Free Kick Masters’.

Health care brand Johnson & Johnson has teamed up with the NBC Olympics to launch a multimedia showcase, which will follow the journey of eight American athletes and their families as they prepare to qualify for the Beijing 2008 Olympic Games

Anheuser-Busch’s Bud Light brand signed a three-and-a-half-year deal to sponsor the Ultimate Fighting Championship mixed-martial arts league.

Nascar race promoters, International Speedway Corporation (ISC), have signed a 10-year, multi-million dollar partnership agreement with the Automobile Club of Southern California, the largest member of the American Automobile Association.

Indianapolis formally announced the city would bid for the NFL’s 46th Super Bowl in 2012.

Talks over a merger between America's two open-wheel racing series Champ Car and the IRL are advancing with a deal possible as early as this week.

Sports video content will power online TV growth in the UK and US over the next five years, according to media analyst firm Screen Digest.

Soccer United Marketing agreed one-year deals with six sponsors for the Pan-Pacific Championship.

The Olympics will be broadcast in Chinese and Korean for the first time ever in the US by US network NBC.

The University of Oregon extended an agreement for its for multi-media marketing rights with Oregon Sports Network and IMG College in a ten-year, $67.14 million deal.

US Soccer Federation chief Sunil Gulati warned that the US would only welcome staging overseas Premier League games with Fifa's permission.

Experts predict a deal for naming rights for the new New York Giants and New York Jets stadium to set naming rights records.

The Nielsen Company has released an analysis of advertising trends from Super Bowl XLII, which was viewed by an average audience on Fox of 97.5 million people in the US.

KPMG LLP, the US audit, tax and advisory firm, has signed a three-year global sponsorship agreement with Phil Mickelson, the No. 2 ranked golfer in the world.

The US Super Bowl attracted over 97.5 million viewers on Sunday, making it the second most watched television programme in American broadcasting history.