USA
Features
49ers draw on SAP partnership to improve fan experience in real time
The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.
DC United leverages twin impact of Audi Field and ‘Rooney effect’ into new deals
MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium
Mixed-use development with sportsbook planned to capitalise on sports betting legislation
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AMB Group utilising Super Bowl LIII to join rotation of NFL’s showpiece game
Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership
Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn
Atlanta’s unified Host Committee model offers template for other US host cities
Core group organising three major events in as many years at Mercedes-Benz Stadium
Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
LA Rams use Super Bowl run to showcase $5bn stadium complex
Team using moment in spotlight to help fund construction of transformative new venue
Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL franchise to activate sponsors and ‘be different’ from rivals
North American commercial partners brought in $99m of club’s $1bn revenue in 2017-18
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Alliance of American Football bets on player data to fill NFL off-season void
Wearable devices will enable biometric data to be used in-game and in real time for wagering
App has been created that will allow gamblers to simultaneously watch a game and bet on it
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IMG confident Circuit of Americas investment will help World Rallycross to go global
Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States
New potential sponsors already in discussions to partner with World RX following move
Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
London is just the start of the NFL’s plans for global domination
Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
Jaguars’ leap into London boosts ‘local’ revenues and offers long-term growth platform
The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.
Q&A | Scott Butera, president of interactive gaming, MGM Resorts
What impact has the sports betting repeal had on you?
It's had a major impact in the sense that it's really spearheaded a lot of our efforts with regard to our entire interactive platform
DraftKings’ mobile sportsbook exceeds expectations in New Jersey
Jamie Shea is head of digital sportsbook for DraftKings, the first company to operate a mobile sportsbook in the state of New Jersey after it legalised betting. She spoks at the recent SportBusiness Summit about the company’s experiences in the state.
‘Betting firms will reinvest 50% of their revenues in marketing’ | Matteo Monteverdi, Sportradar, USA
Sportradar is well-positioned to take advantage of the legalisation of sports betting in the USA and has advised gaming operators, regulators and leagues about the repeal of PASPA. Ben Cronin talks to Matteo Monteverdi, president at Sportradar USA, about the opportunities for rights-holders.