USA

Features

The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.

MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium Mixed-use development with sportsbook planned to capitalise on sports betting legislation E

Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn

Core group organising three major events in as many years at Mercedes-Benz Stadium Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue

Team using moment in spotlight to help fund construction of transformative new venue Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged

LaLiga  club  wants NWSL franchise to activate sponsors and ‘be different’ from rivals   North American  commercial partners brought in $99m of club’s $1bn revenue in 2017-18    Cancelled Miami ga

Wearable devices will enable biometric data to be used in-game  and  in real time for  wagering   App  has been created  that will allow gamblers to simultaneously watch a game and bet on it   Bonus structu

Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States New potential sponsors already in discussions to partner with World RX following move

Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center

Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022

The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.

What impact has the sports betting repeal had on you? It's had a major impact in the sense that it's really spearheaded a lot of our efforts with regard to our entire interactive platform

Jamie Shea is head of digital sportsbook for DraftKings, the first company to operate a mobile sportsbook in the state of New Jersey after it legalised betting. She spoks at the recent SportBusiness Summit about the company’s experiences in the state.

Sportradar is well-positioned to take advantage of the legalisation of sports betting in the USA and has advised gaming operators, regulators and leagues about the repeal of PASPA. Ben Cronin talks to Matteo Monteverdi, president at Sportradar USA, about the opportunities for rights-holders.