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LeBron James’ SpringHill Company strikes multi-project deal with Audible
SpringHill Company, the media company founded by Los Angeles Lakers superstar LeBron James and his business partner Maverick Carter, has struck a multi-project development deal with Amazon-owned audiobook…
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Adidas share price rises amid reports it is ‘lining up’ Reebok sale
German sportswear company Adidas is considering selling its Reebok brand, it has been reported
Hulu becomes latest to drop Sinclair RSNs
Dispute with Disney-controlled streaming provider follows battle with YouTube TV
NFL switches Buccaneers-Raiders game to protect “SNF” broadcast
The National Football League has moved the scheduled October 25 Tampa Bay Buccaneers-Las Vegas Raiders game from its original evening kickoff time to an afternoon slot in order to protect the primetime…
NBA Draft to be held at ESPN studios in Connecticut
Virtual format to resemble those used by many other leagues this year for Drafts
Michael Jordan’s Nascar Cup Series team named 23XI Racing
Michael Jordan and Denny Hamlin's new Nascar Cup Series team has been unveiled as 23XI Racing.
The name, pronounced twenty-three eleven, honors the No.
NHL postpones Winter Classic, All-Star Game
League pushes back two of its tentpole events until 2022
Guaranteed Rate becomes title sponsor of Cactus Bowl
Leading retail mortgage lender Guaranteed Rate has struck a partnership with the Fiesta Bowl Organization to become the title sponsor of its college football bowl game in downtown Phoenix, Arizona
XFL looking to expand female fanbase
XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase
PFL to offer blockchain fan tokens to drive fan engagement
The Professional Fighters League will become the first sports league to offer blockchain fan tokens in a global partnership with blockchain-based fan engagement platform Socios.com.
Genius Sports strikes sports betting data partnership with The Spring League
Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League
PWHPA secures $1m sponsorship deal with Secret Deodorant
The Professional Women's Hockey Players Association has announced it has secured a $1m commitment from Secret Deodorant to help fund its Dream Gap Tour for 2021.
Denver arena naming rights, LA Rams and Arsenal included in KSE’s Ball Corporation deal
Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US
Unibet becomes Eagles’ official sportsbook partner in expanded deal
The National Football League's Philadelphia Eagles have expanded their partnership with Unibet, which has now been designated an official sportsbook partner of the team
Austin FC adds Netspend as founding partner, sleeve sponsor
Major League Soccer expansion team Austin FC has named payments and digital solutions provider Netspend as a founding partner of the club and its sleeve sponsor
USA Wrestling to skip world championships due to Covid concerns
USA Wrestling has announced it will not send a team to this year's senior world championships in Serbia in December due to concerns over the global Covid-19 pandemic.
ESPN placing more content behind ESPN+ paywall
Moves continue push to enhance value, prominence of subscription offering