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Features

Music at heart of experience as tourism chiefs try to set stage for bigger events Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece

NHL team broke e-commerce and in-venue merchandise records after first title in franchise history TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year

The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.

Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII Two large events at US Bank Stadium secured on back of $5.2

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.

After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.

Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

Mascot is most-followed on Twitter of all US major professional sports and collegiate teams Companies looking to partner with Flyers directly because they want association with Gritty

MLS team averaged over 53,000 fans per game last year in just the club's second season Gate revenue on a par with teams in world's top-five leagues, says club president Eales

'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming