United Kingdom

London brewer Fuller Smith & Turner P.L.C signed a three-year agreement for London Pride to be the official beer of the Flora London Marathon from 2007.

English Premier League club Portsmouth Football Club and OKI Printing Solutions agreed an extension to their shirt sponsorship agreement until June 2009.

With less than three weeks to go, Legacy Lives 2007 features an impressive programme of conference papers from leading worldwide officials, including:

The speaker roster for the upcoming International Sports Security Summit goes from strength-to-strength with the addition of one of the USA’s best respected sports security specialists.

Petroleum company BP and telecoms company BT are reported to be close to being named as the next two big corporate sponsors of the 2012 London Olympic Games.

Trade bodies representing the UK and international security industries have thrown their weight behind this month’s International Sports Security Summit at the Queen Elizabeth II Conference Centre in London.

Sir Keith Mills, the British businessman who ran London’s victorious bid to host the 2012 Olympic Games and Paralympic Games, launched a new British America’s Cup sailing team.

Delegates at the third International Sports Security Summit will receive invaluable insights into security planning and implementation around one of the highest risk events in sports history.

Lloyds TSB Group PLC, the UK's fifth-biggest bank, is reported to be set to sign an £80m deal to sponsor the 2012 London Olympic Games.

Fox Sports International renewed its deal for US broadcast rights for the English Premier League.

A consortium backed by US hedge fund Polygon dropped its interest in English Premier League club Newcastle United.

UK production company Input Media’s Production Centre will launch the new Setanta Golf channel on 08 January, with further Setanta channels to follow over the next few months.

UK pay-broadcaster SKY SPORTS broadcast a total of 40,638 hours of sport in 2006, offering more programming in the past twelve months than any previous year.

The British Olympic Association (BOA) agreed a deal with credit card company Visa under which it will become the Official Partner of Team GB at the 2007 Australian Youth Olympic Festival (AYOF) in Sydney.

One of the best known and respected figures in global sports event management will deliver a compelling and hugely instructive insight into security planning and integration when he opens the second day of the third International Sports security Summit on January 25.

UK sports marketing and events agency Fast Track has won the contract to provide national commercial partners, licensing and client services for the organising committee of the 9th FINA World Swimming Championships.