United Kingdom
Premiership Rugby agrees eToro sponsorship
Premiership Rugby has announced a new sponsorship with Israeli online trading and investment platform eToro
Aston Villa signs off on BK8 shirt sponsorship after fan consultation
Aston Villa has signed up gambling platform BK8 as its front-of-shirt sponsor in a three-year deal that will see the brand replace online automotive retailer Cazoo in the role
Sky Ashes audience breaks UK pay-TV record
The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.
IMG Media’s Whelan joins Scottish Rugby board
Scottish Rugby has appointed Alexandra Whelan, a broadcast executive at the IMG agency, to a non-executive director role.
Whelan joins the board of Scottish Rugby Limited
Canterbury retains Lions kit supply contract
Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia
Vodafone doubles up Six Nations exposure with Wales shirt deal
Vodafone has secured the front-of-shirt and back-of-short sponsorship rights to the Welsh men’s national rugby union team to add to its existing investment in the top tier of the sport through a shirt d…
Liverpool renews Cadbury sponsorship
Chocolate maker Cadbury has announced a three-year extension of its sponsorship of Liverpool, the third Premier League club with which the brand has renewed its agreement
Buffalo Trace Distillery makes UK move with DP World Tour sponsorship
US-based whiskey brand Buffalo Trace Distillery has signed with the DP World Tour to sponsor three prestige tournaments in the UK, including Scotland’s preeminent event – the Scottish Open.
Fan body writes to Chelsea FC after poll comes out against Stake shirt deal
The Chelsea Supporters’ Trust (CST) has written an open letter to Chelsea FC owner Todd Boehly criticising the club’s proposed deal with online casino and betting company Stake.com
Wales internationals to remain on S4C until 2028
Welsh public-service broadcaster S4C has agreed a deal with subscription streaming service Viaplay to show Wales’ qualifiers for the 2026 Fifa World Cup and Uefa Euro 2028, as well as the Uefa Nations L…
BBC retains ECB live audio rights to 2028
The BBC, the UK's public-service broadcaster, has renewed its long-running live audio rights deal with the England and Wales Cricket Board (ECB) until 2028
NBC cuts US Open ads, introduces ‘whip-around’ Peacock show
NBC Sports has cut its commercial breaks by 30 per cent during live US Open coverage to reduce interruptions following complaints from viewers last year, while offering a record number of linear hours…
EXCLUSIVE: Chelsea in shirt sponsor talks with Stake.com after crypto deal falls through
Premier League club Chelsea is in discussions with Stake.com about a controversial front-of-shirt sponsorship deal after an agreement with a company from the crypto sector fell through at the last minute, SportBusiness can exclusively reveal.
Premier League clubs vote to ban large-scale leveraged buyouts
Premier League clubs have voted at their annual general meeting to ban fully-leveraged buyouts of clubs
Women’s World Cup breakthrough in major markets after EBU intervention
Fifa has extended its media rights agreement for the 2023 Women’s World Cup with the European Broadcasting Union, ensuring the tournament will be screened in the major markets of France, Germany, Italy, S…
Eight NFL players to embark on commercial tour in Germany, UK
The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…
Nørrelund makes swift return to Viaplay under Lindemann’s leadership
Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.
BBC ‘committed’ to securing Women’s World Cup rights, says content head
The BBC is “absolutely committed” to securing a rights deal for the 2023 Fifa Women’s World Cup, the UK public-service broadcaster’s chief content officer has said.
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