United Kingdom

Scottish Rugby has appointed Alexandra Whelan, a broadcast executive at the IMG agency, to a non-executive director role. Whelan joins the board of Scottish Rugby Limited

Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia

Vodafone has secured the front-of-shirt and back-of-short sponsorship rights to the Welsh men’s national rugby union team to add to its existing investment in the top tier of the sport through a shirt d…

Chocolate maker Cadbury has announced a three-year extension of its sponsorship of Liverpool, the third Premier League club with which the brand has renewed its agreement

US-based whiskey brand Buffalo Trace Distillery has signed with the DP World Tour to sponsor three prestige tournaments in the UK, including Scotland’s preeminent event – the Scottish Open.

The Chelsea Supporters’ Trust (CST) has written an open letter to Chelsea FC owner Todd Boehly criticising the club’s proposed deal with online casino and betting company Stake.com

Welsh public-service broadcaster S4C has agreed a deal with subscription streaming service Viaplay to show Wales’ qualifiers for the 2026 Fifa World Cup and Uefa Euro 2028, as well as the Uefa Nations L…

The BBC, the UK's public-service broadcaster, has renewed its long-running live audio rights deal with the England and Wales Cricket Board (ECB) until 2028

NBC Sports has cut its commercial breaks by 30 per cent during live US Open coverage to reduce interruptions following complaints from viewers last year, while offering a record number of linear hours…

Premier League club Chelsea is in discussions with Stake.com about a controversial front-of-shirt sponsorship deal after an agreement with a company from the crypto sector fell through at the last minute, SportBusiness can exclusively reveal.

Premier League clubs have voted at their annual general meeting to ban fully-leveraged buyouts of clubs

Fifa has extended its media rights agreement for the 2023 Women’s World Cup with the European Broadcasting Union, ensuring the tournament will be screened in the major markets of France, Germany, Italy, S…

The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…

Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.

The BBC is “absolutely committed” to securing a rights deal for the 2023 Fifa Women’s World Cup, the UK public-service broadcaster’s chief content officer has said. Fif

Cycling’s Tour of Britain has signed up a ‘Points Jersey Partner’ in the form of holiday cottages and luxury homes provider, cottages.com, but has yet to confirm a title sponsor for this year’s race. The

UK-based sportswear brand Castore has made its latest move in rugby union by acquiring Bath Rugby’s kit supply rights. 

Formula 1’s licensed premium experiential venture, F1 Arcade, has announced a £30m (€34.9m/$37.5m)