United Kingdom

OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership

Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal

V Sports, the holding company of Premier League club Aston Villa, has reduced its stake in Portuguese Primeira Liga club Vitória de Guimaraes from 46 to 29 per cent ahead of the new season in which both …

EventScotland, an arm of the national tourism organisation that brings sports and cultural events to Scotland, has appointed UK Sport’s Rebecca Edser as its new head.

Premier League clubs Burnley and Fulham have both signed shirt sponsorship deals with betting operators ahead of the looming gambling sponsorship ban that will come into force in three years’ time.

English Premier League club Nottingham Forest has announced a “multi-year” deal with Adidas that will see the sportswear brand become the official kit supplier for its men’s, women’s and academy teams. Adi

The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors

The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite

The Rugby Football Union (RFU) has today (Tuesday) announced that its Premier 15s club competition will be rebranded as Premiership Women’s Rugby (PWR) as part of a 10-year strategy to enhance the women’s gam…

Premier League club AFC Bournemouth has signed an extension with its stadium naming rights-holder, health and life insurance company Vitality

Scottish Premiership club Rangers has hired Karim Virani from fan engagement platform Socios.com to become its new chief commercial officer

US technology company Google has enhanced its ties with the English Football Association (FA) through a new long-term deal that makes its consumer electronics brand, Pixel, the governing body’s official m…

Major League Baseball will return to London next year for a two-game series between the New York Mets and the Philadelphia Phillies, it was announced today (Friday)

Draper Tools will make a return as a Southampton FC sponsor after agreeing a deal covering the south coast club’s men’s and women’s teams. U

Bahrain Mumtalakat Holding Company (Mumtalakat), the sovereign wealth fund of Bahrain, has strengthened its interest in British automotive, motorsport and technology company McLaren Group by acquiring…

Premiership Rugby has announced a new sponsorship with Israeli online trading and investment platform eToro

Aston Villa has signed up gambling platform BK8 as its front-of-shirt sponsor in a three-year deal that will see the brand replace online automotive retailer Cazoo in the role

The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.