United Kingdom
OKX strengthens Manchester City links to cover sleeve sponsorship
OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership
Arsenal signs new long-term deal with Cadbury
Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal
Aston Villa owner reduces stake in Portugal’s Vitória in bid to avoid European conflict
V Sports, the holding company of Premier League club Aston Villa, has reduced its stake in Portuguese Primeira Liga club Vitória de Guimaraes from 46 to 29 per cent ahead of the new season in which both …
Major events executive Edser chosen to head EventScotland
EventScotland, an arm of the national tourism organisation that brings sports and cultural events to Scotland, has appointed UK Sport’s Rebecca Edser as its new head.
Burnley, Fulham opt for betting shirt sponsorships ahead of ban
Premier League clubs Burnley and Fulham have both signed shirt sponsorship deals with betting operators ahead of the looming gambling sponsorship ban that will come into force in three years’ time.
Nottingham Forest reunites with Adidas in ‘multi-year’ deal
English Premier League club Nottingham Forest has announced a “multi-year” deal with Adidas that will see the sportswear brand become the official kit supplier for its men’s, women’s and academy teams.
Adi
Stella Artois returns as Wimbledon sponsor
The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
Wimbledon launches on Fortnite, enhances digital experiences for 2023
The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite
Premier 15s to relaunch as Premiership Women’s Rugby
The Rugby Football Union (RFU) has today (Tuesday) announced that its Premier 15s club competition will be rebranded as Premiership Women’s Rugby (PWR) as part of a 10-year strategy to enhance the women’s gam…
Bournemouth extends stadium naming-rights deal with Vitality
Premier League club AFC Bournemouth has signed an extension with its stadium naming rights-holder, health and life insurance company Vitality
Virani moves from Socios to take up CCO role at Rangers
Scottish Premiership club Rangers has hired Karim Virani from fan engagement platform Socios.com to become its new chief commercial officer
FA bolsters Google connection with Pixel deal
US technology company Google has enhanced its ties with the English Football Association (FA) through a new long-term deal that makes its consumer electronics brand, Pixel, the governing body’s official m…
Mets, Phillies to contest MLB London Series in 2024
Major League Baseball will return to London next year for a two-game series between the New York Mets and the Philadelphia Phillies, it was announced today (Friday)
Draper Tools returns as Southampton FC sponsor
Draper Tools will make a return as a Southampton FC sponsor after agreeing a deal covering the south coast club’s men’s and women’s teams.
U
Mumtalakat takes on PIF’s McLaren stake
Bahrain Mumtalakat Holding Company (Mumtalakat), the sovereign wealth fund of Bahrain, has strengthened its interest in British automotive, motorsport and technology company McLaren Group by acquiring…
Premiership Rugby agrees eToro sponsorship
Premiership Rugby has announced a new sponsorship with Israeli online trading and investment platform eToro
Aston Villa signs off on BK8 shirt sponsorship after fan consultation
Aston Villa has signed up gambling platform BK8 as its front-of-shirt sponsor in a three-year deal that will see the brand replace online automotive retailer Cazoo in the role
Sky Ashes audience breaks UK pay-TV record
The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.