United Kingdom

Football
Media

The international broadcast rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2028-29 season after the agency emerged victorious from a recent invitation to tender…
Football
Sponsorship & Marketing

The Scottish Professional Football League, Rangers and the Premiership club’s sponsor, Park’s of Hamilton, have agreed to withdraw their arbitration procedure relating to the SPFL’s sponsorship deal with …
Football
Sponsorship & Marketing

Newly promoted Premier League side Luton Town FC has announced a front-of-shirt sponsorship extension with pay-as-you-go energy supplier Utilita as the “biggest ever sponsorship deal in the club’s his…
Tennis
Sponsorship & Marketing

Champagne brand Lanson has announced the renewal of its sponsorship with the All England Lawn Tennis Club (AELTC) as Official Partner to the Wimbledon championships for another five years
Tennis
Media

UK public-service broadcaster the BBC drew its highest peak audience for the Wimbledon men’s singles tennis final since 2016 as Carlos Alcaraz picked up his maiden title yesterday (Sunday).
Multiple Sports
Finance & Law

Wasserman has engaged in talks with a view to acquiring the CSM Sport & Entertainment agency as it looks to advance its international growth
Rugby Union
Sponsorship & Marketing

The Welsh Rugby Union (WRU) has unveiled Go.Compare as the governing body's first back-of-shirt sponsor in a multi-year, seven-figure deal
Industry Moves

New creative marketing agency YRDS has launched in London to help brands connect with sports and talent
Football
Sponsorship & Marketing

Nottingham Forest has expanded its sponsorship agreement with software company Ideagen, making it the club’s first sleeve sponsor since its return to the English Premier League last season.
Cricket
Sponsorship & Marketing

The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
Rugby Union
Sponsorship & Marketing

The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Rugby Union
Sponsorship & Marketing

Scottish Rugby has announced a new five-year sponsorship deal with Scottish Gas that sees the energy company take the naming rights to Murrayfield Stadium, replacing BT
Netball
Media

There will be extensive live free-to-air coverage of the upcoming Netball World Cup in the UK, after public-service broadcaster the BBC acquired the rights
Football
Governance

A major review of women's football in England has recommended a series of changes to the governance of the game with its author, the former international Karen Carney, claiming that the sport could become…
Cricket
Media

Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
Football
Sponsorship & Marketing

The English Football League (EFL) has agreed a sponsorship deal with Irish whiskey brand Jameson
Golf
Events

Royal Birkdale Golf Club in the English town of Southport has been awarded hosting rights for the 2026 edition of the Open Championship
Cricket
Sponsorship & Marketing

Compare the Market, the price comparison platform, was today (Tuesday) unveiled as the new principal sponsor of The Hundred, English cricket's nascent short-format competition