United Kingdom
Arsenal continues sponsorship drive with Unilever addition
Premier League club Arsenal has continued its recent flurry of commercial activity by signing up Unilever’s ‘Dirt is Good’ brand to its sponsorship portfolio.
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Newcastle hires Liverpool exec Kane as partnerships director
Newcastle United has announced that Jonathan Kane has joined the English Premier League club as its new director of partnerships
Sheffield United agrees late shirt sponsorship deal with CFI
Newly promoted English Premier League club Sheffield United has announced a new 'Principal Partner' and front-of-shirt sponsor in Dubai-based online trading provider CFI Financial Group
Arsenal announces quartet of additions to commercial team
Arsenal has made several additions to its commercial team as it looks to capitalise on its return to the Champions League for the 2023-24 season
Emirates extends Arsenal main shirt deal until 2028
Dubai-based flag carrier Emirates has tied up Arsenal’s front-of-shirt rights for another five years until 2028 – the same end date as its current stadium naming-rights agreement with the North London clu…
Everton announces Stake.com sister brand Kick as sleeve sponsor
Everton has deepened ties with main sponsor Stake after announcing sister company, live streaming platform Kick, as its new sleeve sponsor.
Sky granted new High Court order to block illegal streams
UK pay-television operator Sky has been granted a High Court order that will require internet service providers to block access to illegal streams of its linear channels
Manchester United announces record £90m-per-year Adidas extension
Premier League club Manchester United has renewed its principal partnership with kit supplier Adidas for a further 10 years until June 2035
Telia’s Kirkby to replace Jansen as BT Group chief executive
Allison Kirkby, the president and chief executive of Swedish telco Telia, has been named as the new chief executive of BT Group and will take up her new role by the end of January 2024 at the latest
Nottingham Forest CCO Henly departs after seven months
Nottingham Forest’s chief commercial officer Tyson Henly has left the English Premier League club after less than seven months, SportBusiness understands.
Singh quits FA to take Six Nations commercial role
Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
GMR Marketing looks to football to establish itself in European market
GMR Marketing, the US-based experiential marketing and sponsorship activation agency, has made its biggest move to date in looking to establish itself firmly in the European market with the launch of a…
Wasserman negotiates CSM takeover in push into Europe
Wasserman has successfully negotiated the takeover of CSM Sport & Entertainment agency as it makes a major move into the European sponsorship and brand marketing space
EXCLUSIVE: Stats Perform’s integrity chief Marsh to lead new sports start-up
Data science company Signify Group, which works with organisations and individuals in the fight against social media abuse, has launched a dedicated sports division, SportBusiness can reveal.
TNT Sports goes live in UK and Ireland
The UK and Ireland pay-television market has entered a new era today (Tuesday) with TNT Sports going live to replace BT Sport
Infront retains SPFL international rights to 2029 following tender
The international broadcast rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2028-29 season after the agency emerged victorious from a recent invitation to tender…
SPFL commits to review as Rangers spat over Cinch sponsorship ends
The Scottish Professional Football League, Rangers and the Premiership club’s sponsor, Park’s of Hamilton, have agreed to withdraw their arbitration procedure relating to the SPFL’s sponsorship deal with …
Luton Town agrees Utilita main shirt sponsorship and Freenow sleeve deal
Newly promoted Premier League side Luton Town FC has announced a front-of-shirt sponsorship extension with pay-as-you-go energy supplier Utilita as the “biggest ever sponsorship deal in the club’s his…