Switzerland
ServusTV renews DTM rights in new ADAC deal
Commercial broadcaster ServusTV has renewed its rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany motor racing series as part of a three-year deal with the General German Automobile…
Switzerland wins race to host Women’s Euro 2025
Switzerland has been selected as the host of the Women’s Euro 2025, beating bids from France, Poland and the Nordic countries of Denmark, Finland, Norway and Sweden.
Raiffeisen extends backing of Swiss-Ski
Swiss-Ski has struck an early extension to its sponsorship deal with the domestic division of Austrian banking group Raiffeisen
Świątek becomes first women’s tennis signing for On
On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.
Sport1 strikes new ESL FACEIT rights deal
Commercial broadcaster Sport1 has extended its ESL Pro Tour rights as part of a new agreement with esports tournament organiser and production company ESL FACEIT.
European ski associations eye dialogue after pulling CAS challenge against Eliasch re-election
The four national ski associations of Austria, Croatia, Germany and Switzerland have withdrawn their joint appeal to the Court of Arbitration for Sport (CAS) concerning the controversial re-election of…
Olympic champion Défago installed as new Crans-Montana 2027 CEO
Olympic champion Didier Défago has been appointed as the new chief executive of the local organising committee for the 2027 Alpine Ski World Championships in Crans-Montana, Switzerland.
Blue hikes prices, ends PPV service as rights, production costs rise
Swiss pay-television broadcaster Blue has announced it will increase its sports subscription prices and end its single-match pay-per-view service as a result of increasing rights and production costs.
ADAC GT Masters rights return to Sport1
Commercial broadcaster Sport1 has acquired platform-neutral rights across Germany, Austria and Switzerland to the ADAC GT Masters motor racing series as part of a new deal with the General German Automobile Club.
Sunrise launches new MySports OTT platform
Swiss telco Sunrise, a subsidiary of Liberty Global, has announced the creation of a new MySports OTT offering powered by the Green Streams streaming platform
EXCLUSIVE: Sky finalises ATP and WTA deal across active territories from 2024
Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
SRG SSR recaptures Uefa club competition rights in Switzerland
Swiss public-service broadcaster SRG SSR has acquired free-to-air rights to the Uefa Champions League, Europa League and Europa Conference League through a direct deal with European football’s governing body and a sublicensing agreement with pay-television broadcaster Blue.
Tsimpouli leaves DFL Digital Sports for TikTok DACH role
Nina Tsimpouli has left her role as director of global content marketing at the DFL Digital Sports arm of the German Football League (DFL) to become head of sports operations in the DACH region for social…
Swiss-Ski claims first with uniqFEED virtual advertising, extends with Huawei
Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Swiss Super League signs Meier Tobler deal, renews with ball provider Molten
Swiss building technology specialist Meier Tobler has signed a sponsorship deal with the Swiss Super League, while Japanese sports equipment brand Molten has extended its role as the official match ball…
Sport1 acquires XFL rights in German-speaking countries
German sports broadcaster Sport1 has acquired rights to the United States’ newest professional American football league, the XFL, in Germany, Austria and Switzerland for the next two years.
ServusTV extends WRC rights to 2024
Commercial broadcaster ServusTV has extended its World Rally Championship rights for two more seasons.
The broadcaster has announced a new agreement that includes Germany and Austria
IMG appoints Warner Bros. Discovery’s long-serving Horta to DACH role
Alberto Horta has joined the IMG agency as its senior vice-president and managing director for the DACH markets of Germany, Austria and Switzerland, following a lengthy tenure at media group Warner Bros