Sweden

Basketball
Media

TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA. The rights will be exploited on its pay-television channels C More and Sportkanalen
Ice Hockey
Media

Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.
NFL
Media

TV4 Media, the Telia-owned broadcaster, has acquired rights to show the National Football League in Sweden and Finland for three seasons, from 2022 until the Super Bowl in February 2025
Multiple Sports
Host Broadcast & Production

The IMG agency has acquired sports broadcast fibre service provider Cingularity, bolstering IMG Productions’ content delivery capabilities for federations, events and broadcasters.
Football
Media

Swedish telco Telia will be able to offer all matches from Swedish men’s football’s top-tier Allsvenskan and second-tier Superettan currently streamed on discovery+ following a “strategic partnership” with ri…
Football
Media

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Multiple Sports
Industry Moves

StayLive, the Spring Media-owned OTT streaming service provider, has recruited Matthew Parker from Endeavor Streaming to the role of global head of sports
Golf
Media

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…
Ice Hockey
Media

Swedish media house Bonnier News and its news brand Expressen have secured rights to at least 50 pre-season games per year featuring clubs from Sweden’s second-tier ice hockey league, the HockeyAllsvenskan.
Mixed Martial Arts
Media

Pluto TV, the free, ad-supported streaming service owned by US media group Paramount Global, has launched in Sweden, Denmark and Norway and will provide live sport from the Bellator mixed martial arts…
Tennis
Media

Swedish public broadcaster SVT has acquired rights for the 2022 Stockholm Open, the ATP Tour 250 series event that will take place from October 15-23
Multiple Sports
Industry Moves

Nabil Mkarem has returned to the Spring Media agency as senior commercial manager with specific focus on the Mena region
Football
Host Broadcast & Production

Spring Productions, the production arm of the Stockholm-based Spring Media agency, has been named the Nordic Entertainment (Nent) Group's production partner for its coverage of this season's Damallsvenskan,…
Football
Media

Viaplay, the streaming service operated by Nordic Entertainment (Nent) Group, has agreed a four-year rights deal with the Swedish Football Association (SvFF) covering a range of properties
Cycling
Events

The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…
Multiple Sports
Media

Nordic Entertainment (Nent) Group has agreed a distribution deal in Sweden for its Viaplay OTT streaming service with telecoms operator Tele2
Golf
Media

The Discovery Sports division of media group Discovery has acquired rights to the US Masters in Sweden, while extending its deal for the golf major in Norway
Multiple Sports
Stadia

Premium experiences company Legends International has been appointed to lead a project which will seek to redevelop elements of Avicii Arena in Stockholm, Sweden