Sweden

The official web site of the 2001 Masters Tournament, created by Augusta National and IBM, registered 49.8 million page views by nearly 1.1 million unique users during the event period, April 2-8.

Battery firm Energizer has signed a deal to become an international partner of the European Athletic Association Programme of Championship events 2000-2003.

APTN has chosen Stockholm-based Kamera Interactives? ?KameraOne? service for the online distribution of some of its sports and news video content across Europe.

Manchester United?s club television channel ? MUTV ? has been launched in Scandinavia, giving fans in Norway, Denmark, Sweden and Finland the ability to subscribe to the digital broadcast.

Swedish Minister of Sports, Lars Enqvist, has made an energetic start at his new role. Along with Olof Stenhammar, former campaign-leader for Stockholm's 2004 bid for the Summer Olympics, Engqvist has presented a plan to make Sweden an Olympic force.

SportsLine, the US internet sports information service, which runs web-site such as CBS SportsLine, soccernet and Golfweb, is to develop a $50milion European subsidiary in partnership with Intel, MediaOne and Reuters.

Austrian and Swiss soccer officials will meet in Bern on March 9 to discuss a possible joint bid to host the 2008 European Championships, officials said on Tuesday.

America's Cup holders, the Royal New Zealand Yacht Squadron, accepted the Swiss challenge for yachting's biggest prize on Monday after a month of legal wrangling.

Holders Real Madrid will find out their first opponents in the 2000/2001 Champions League on

S:COMM, the Stockholm-based market research compnay, has agreed a partnership with Lynne Anderson Consulting Group in Sydney, Australia. The group will add S:Comm?s Spindex monitoring service to its value-added services for brand exposure evaluation during spring 2000.

Terrestrial Swedish television company SVT, are claiming damages of 500 000 Swedish Krona ($66,000) from ISPR.

European athletics chiefs have agreed to stage a new indoor European Cup in 2001, an athletics source said recently.

European Union sports ministers aim to give Europe the leading role in the fight against drugs in sport with a funding proposal for the World Anti-Doping Agency (WADA).

Fox Kids Europe, the pan-European children?s entertainment company, and interactive sports content provider Sportal have signed a long-term agreement to launch dedicated children?s sports sites.

A system that could offer 100 percent accuracy on line calls in tennis will be used for the first time at November's hardcourt Stockholm Open.

Belgian authorities acted out their Euro 2000 "disaster plan" earlier this week at Brussels' King Baudouin Stadium, the ground rebuilt and renamed after the 1985 Heysel tragedy.

The Swedish Railway company (SJ) has cancelled all its sport sponsorship in Sweden.

Pangolin, the independent sports media company,has bought the the popular Scandinavian multi-sport siteSportNow (www.SportNow.se).