Sweden
Hunt and Gårdebäck among additions to Spring Media commercial team
Spring Media, the Sweden-based agency, has further boosted its sales team as part of an international expansion plan
NHL Global Series heading back to Sweden in 2023
The National Hockey League (NHL) is to return to Sweden for its annual Global Series later this year
Sports rights costs must come down, warns Viaplay’s Jensen
The cost of sports media rights “will have to come down in various ways” according to Anders Jensen, the president and chief executive of subscription broadcaster Viaplay Group.
Public support for Sweden’s 2030 Olympic bid as SOK elects new chairman
Hans von Uthmann has been elected as the new chairman of the Swedish Olympic Committee (SOK) while a survey commissioned by SOK has found that seven out of 10 Swedes would be supportive of a bid for the…
Swedish handball leagues appoint Infront Lab to long-term digital role
The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
SVT renews Stockholm Open rights in Spring Media-brokered deal
Swedish public broadcaster SVT has again secured domestic rights to the Stockholm Open, the ATP 250 tournament which this year will take place from October 14 to 22
Seoul won’t include Pyongyang in Olympics bid plan, Latvia holds talks on 2030 Games
Seoul will look to bid for the 2036 Olympic and Paralympic Games, but will not seek to rekindle a proposal put forward for the 2032 Games involving North Korean capital Pyongyang, while Latvia has looked…
Viaplay’s Jensen: No interest in Champions League rights in Sweden unless price drops
Subscription pay-TV broadcaster Viaplay has claimed to have “no interest” in winning back the Uefa Champions League in Sweden unless the current rights fee paid by TV4 Media drops dramatically.
Sweden launches study into 2030 Winter Olympics bid
The Swedish Olympic Committee (SOK) has returned to the Winter Olympic and Paralympic Games bidding table by announcing the launch of a feasibility study into the prospect of staging the 2030 edition
Unibet named NHL’s sports betting partner in Sweden
The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
Spring Media’s Staylive extends and expands Swedish bandy deal
Staylive, the Spring Media-owned OTT streaming service provider, has extended and expanded its production deal with the Swedish Bandy Federation
Viaplay, Telia strike expanded deal to end carriage dispute
Media company Viaplay Group and Swedish telco Telia have ended their carriage dispute by striking a new and expanded multi-year deal
Trivago backs 2023 World Handball Championship
Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.
Falken signs up as Handball World Championships sponsor
The International Handball Federation (IHF) has announced Falken Tyre Europe as a sponsor of the Men's World Championships in 2023
SVT head of sport Jönsson succeeds Lindberg at Swedish Olympic Committee
Åsa Edlund Jönsson, head of sport at Swedish public broadcaster SVT, has resigned from her position to become general secretary of the Swedish Olympic Committee (SOK).
Nocco signs on for home Handball World Championships
The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Viaplay strikes Swedish rights deal for Austria’s FIS World Cup races
Subscription streaming broadcaster Viaplay has acquired exclusive live Swedish broadcast rights to FIS World Cup events held in Austria in a deal with Eurovision Sport, the sports arm of the European Broadcasting…
Spring Media acquires Hogmore rights and production agency
The Spring Media agency has acquired Hogmore Media, the Liechtenstein- and Austria-based agency known for its work in the host broadcast and distribution of football friendlies