Sub-Saharan Africa

Football
Sponsorship & Marketing

A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
Football
Media

Sportainment, the parent company of German pay-TV broadcaster Sportdigital Fussball, has launched a free sports channel on Ghana's HD+ satellite platform as it looks to take its round-the-clock football…
Football
Media

1190 Sports, the agency selling international broadcast rights to Brazil’s top two football leagues, has entered into a partnership with Brazilian broadcast production and distribution company LiveSports t…
Cricket
Licensing & Merchandising

Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
Athletics
Events

Kenya has said it will bid to host the 2029 World Athletics Championships after missing out on rights for the 2025 event to Tokyo, Japan
Football
Events

Fifa has announced that Dubai and the Seychelles will stage the 2023 and 2025 Beach Soccer World Cups, respectively, the first time it has simultaneously awarded hosting rights for two editions of the…
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) has signed up gambling platform Betway as title sponsor of its new franchise league, SA20
Football
Media

South Africa’s Premier Soccer League has launched an invitation to tender for media rights across sub-Saharan Africa for all of its competitions for the period from 2024-25 to 2028-29.
Football
Media

New World TV, the Togo-based satellite broadcaster that holds free-to-air and pay-television rights to the 2022 Fifa World Cup in French-speaking sub-Saharan Africa, has claimed it has suffered a series…
Cricket
Events

T Ten Sports Management, organising body of the Abu Dhabi T10 League, has said it is close to establishing its latest overseas competition in Zimbabwe, with expansion efforts also targeting Europe and…
Golf
Events

Jumeirah Golf Estates has agreed a 10-year contract extension that will see the DP World Tour’s season-ending tournament remain in Dubai, while the European golf organisation has strengthened its alliance w…
Football
Sponsorship & Marketing

Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…
Rugby Union
Sponsorship & Marketing

Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions
Multiple Sports
Media

South African public-service broadcaster the SABC has launched an OTT streaming platform by taking over the service operated by telco Telkom
Multiple Sports
Events

South Africa’s major events bidding strategy is now focused on competitions featuring just one sport due to the wider infrastructure requirements for larger events, according to Sam Ramsamy, the honorary p…
Football
Media

Senegalese media group E-Media has filed an appeal with the competition commission of the West African Economic and Monetary Union (UEMOA) over the award of 2022 Fifa World Cup rights in Senegal
Cricket
Media

Indian media group Viacom18 has finalised an agreement with Cricket South Africa for the exclusive digital and television rights to all international men’s and women’s matches in the country from 2024-25 to …
Football
Media

Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.