Sub-Saharan Africa

Table Tennis
Sponsorship & Marketing

Floki has agreed a sponsorship deal for the forthcoming 2023 World Table Tennis Championships Finals, marking the first time a cryptocurrency platform has partnered with an international table tennis event
Rugby Union
Events

World Rugby has announced that New Zealand and South Africa will host the inaugural WXV competition, a new three-tier 15s series for international women’s teams.
Football
Technology

The Confederation of African Football (CAF) has launched an invitation to tender for a ticketing services provider for the 2023 Africa Cup of Nations, its flagship competition
Football
Media

Pay-television broadcaster Canal Plus has extended its French-language rights in sub-Saharan Africa to the Bundesliga and Bundesliga 2 for a further four seasons
Football
Media

The South African Football Association (SAFA) has said it will consider a deal with broadcasters other than its incumbent rights-holder, the SABC, when it takes its media rights to market later this year
Mixed Martial Arts
Media

Pay-television broadcaster SuperSport has continued its recent run of rights deals by formalising an agreement with mixed martial arts promotion the ONE Championship
Table Tennis
Media

Pay-television broadcaster SuperSport has acquired exclusive rights across sub-Saharan Africa for the World Table Tennis Championships Finals and the WTT Series
Cricket
Media

Pay-television broadcaster SuperSport has renewed its rights to International Cricket Council global events for eight years, from 2024 to 2031, across 52 territories in sub-Saharan Africa
Football
Fan Engagement

LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Cricket
Media

Pay-television broadcaster SuperSport has retained its long-running coverage of the Indian Premier League (IPL) in South Africa after striking a late rights deal for the T20 cricket competition
Football
Sponsorship & Marketing

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
Boxing
Media

Sports broadcaster ESPN Africa has added boxing to its programming portfolio in a ‘multi-year’ contract with promoter Top Rank Boxing.
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
Multiple Sports
Media

MultiChoice, the pay-TV broadcaster operating in sub-Saharan Africa, has announced plans to significantly overhaul its streaming service, Showmax, through a new agreement with Comcast’s NBCUniversal (…
Rugby Union
Media

Rugby Europe, the administrative body for rugby union in Europe, has signed an exclusive media rights distribution deal with the Protocol Sports Marketing agency covering Asia, Oceania and South Africa
Mixed Martial Arts
Sponsorship & Marketing

Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)
Netball
Sponsorship & Marketing

Insurance and investments company Vitality has strengthened its presence within netball by agreeing a deal to sponsor this year’s World Cup in Cape Town, South Africa.
NFL
Media

NFL fans in Nigeria will be able to enjoy free-to-air access to the Super Bowl for the first time after SportyTV acquired rights to this year’s game.