South Korea
Seoul won’t include Pyongyang in Olympics bid plan, Latvia holds talks on 2030 Games
Seoul will look to bid for the 2036 Olympic and Paralympic Games, but will not seek to rekindle a proposal put forward for the 2032 Games involving North Korean capital Pyongyang, while Latvia has looked…
Coupang Play furthers F1 association, Fuji TV retains rights
South Korean streaming platform Coupang Play has secured a long-term association with Formula 1 by agreeing a rights deal with the motor racing championship
Chinese, Japanese and Korean sports ministers declare intent to increase cooperation on sports projects
The sports ministers of China, Japan and Korea have adopted a joint statement on increasing cooperation between the three countries on sports projects
Gwangju rekindles bid plan for 2038 Asian Games
The South Korean city of Gwangju has moved to restart a proposed joint bid with Daegu for the 2038 edition of the Asian Games multi-sport event
ISU’s Four Continents Figure Skating Championships returning to Seoul in 2025
Seoul will host the Four Continents Figure Skating Championships for the third time in 2025, after the International Skating Union (ISU) awarded hosting rights for three of its major events
Premier Sports renews NRL rights in Asia
Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027
PFL extends with Korean rights-holder IB Sports, targets Seoul event
US-based mixed martial arts promotion the Professional Fighters League has agreed a two-year renewal of its deal with South Korean rights-holder, media group IB Sports, as it plans to stage an event in…
US-Australian investor Crest to lead $40m funding round for EASL
American-Australian investment company Crest Sports and Entertainment will be the lead investor in a new $40m (€38m) Series C fundraising round by nascent Asian basketball league the East Asia Super L…
DP World Tour, PGA Tour expand association with KPGA
The DP World Tour and PGA Tour have expanded their relationship with the Korea Professional Golfers’ Association (KPGA), with a new $2m (€1.9m) tournament to debut in the country next year.
East Asia Super League to tee up inaugural season with ‘Champions Week’ in Japan
New pan-regional club basketball competition the East Asia Super League will run a five-day competition in Japan next March as it prepares for its first full season in 2023-24
Barcelona expands with first Korean sponsor SK Enmove
Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Barcelona renews with regional sponsor Sebang
Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery
FISU awards 2027 Games to Chungcheong, appoints Lewis as deputy secretary general
The International University Sports Federation (FISU) has awarded its 2027 World University Games to the South Korean region of Chungcheong, while leaving the door open for the US state of North Carolina…
MLB cancels planned offseason trip to South Korea
League runs into series of issues with local promoter
Coupang Play acquires LaLiga rights in South Korea
South Korean e-commerce company Coupang has taken a significant stride in its sports broadcasting ambitions by securing rights to the Spanish LaLiga in a five-year deal covering 2023-24 to 2027-28
Sportfive adds Gen.G to esports representation roster
The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation
Fortinet expands presence in Korea with BMW Ladies Championship deal
Cybersecurity solutions company Fortinet has become the ‘Official Cybersecurity Partner’ of the BMW Ladies Championship, the co-sanctioned LPGA and LPGA of Korea Tour event.
The $2m (€2.03m)
Coupang Play acquires rights for NHL ice hockey
South Korean ecommerce and streaming company Coupang has acquired exclusive rights for NHL ice hockey in a deal covering the upcoming 2022-23 season