South Korea

Football
Media

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Football
Media

Eclat Media Group will enter its fifth consecutive Uefa club competitions rights cycle after renewing its exclusive broadcast rights in South Korea following a recently issued tender process
American Football
Events

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 
Golf
Media

Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.
Baseball
Media

Media group CJ ENM has secured exclusive streaming rights to the top-tier league of the Korean Baseball Organisation from 2024 to 2026, marking the first time the property has gone behind a streaming paywall in South Korea.
Football
Media

Team Marketing has gone to market simultaneously with Uefa club competition broadcast rights in 13 different Asian countries and territories as it begins to wrap up the 2024-27 sales cycle
Tennis
Media

South Korean media group CJ ENM has renewed its rights to the Australian Open for a further three years, from 2025 to 2027, SportBusiness understands
Football
Media

Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027
Football
Sponsorship & Marketing

Paris Saint-Germain has signed its first sponsor from South Korea, today (Thursday) announcing a two-year global agreement with bakery brand Paris Baguette
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Football
Media

The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
Motorsport
Media

Multi-platform subscription broadcaster DAZN has acquired rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany touring cars series in eight markets
Football
Sponsorship & Marketing

Hana Bank has extended as an ‘Official Partner’ of the Korean Football Association for 10 more years until 2033, confirming the Korean bank’s place at the forefront of the governing body’s portfolio. The
Mixed Martial Arts
Media

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Baseball
Events

Major League Baseball is reportedly planning on staging regular-season games in South Korea for the first time in 2024, with Paris also being lined up to host fixtures the following year
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028
Archery
Sponsorship & Marketing

Hyundai has announced a three-year extension of its sponsorship agreement with World Archery
Golf
Sponsorship & Marketing

Korean luxury car brand Genesis has been announced as the presenting sponsor of the inaugural Korea Championship, a new golf event that will be co-sanctioned by the DP World Tour and the Korea Professional…