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Events MMA

South Korean mixed martial arts promoter Road Fighting Championship has announced its first event in Indonesia
Finance & Money Golf

Korean virtual and augmented reality experiences company Kakao VX has raised KRW20bn ($17m) to expand its golf business
Sponsorship & Marketing Multi-sports

Korean mobile device manufacturer Samsung has announced a special edition of its latest smartphone, the Galaxy S20+5G, that will only be available for Tokyo 2020 Olympic athletes
Sponsorship & Marketing Table Tennis

Hana Bank, a subsidiary of the Seoul-based Hana Financial Group, has been announced as the title sponsor of this year’s World Team Table Tennis Championships, which will take place from March 22-29 in B…
Sponsorship & Marketing Billiards

Finance firm Shinhan Investment has agreed to sponsor the finals of South Korea's 2019-20 men's and women's Professional Billiards Association Tours
Events Golf

This year's Shinhan Donghae Open Asian Tour golf tournament will take place in Japan, instead of its usual venue in South Korea
Sponsorship & Marketing Ice Hockey

Korean financial service firm KB Financial Group is sponsoring the Legacy Cup 2020, an international friendly ice hockey tournament taking place in Gangneung, Korea this week
Sponsorship & Marketing Table Tennis

The International Table Tennis Federation has agreed a sponsorship deal with Chinese sports content, marketing and entertainment platform LD Sports
Media Baseball

The Korea Baseball Organisation has agreed a domestic media rights deal with the country's three main free-to-air broadcasters worth KRW54bn ($45m) per season for the four seasons from 2020 to 2023, according…

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Football
Media

Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.
Badminton
Sponsorship & Marketing

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 
Basketball
Licensing and Merchandising

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
Olympic Games
Events

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

Media Football

Media group CJ ENM has acquired the rights in South Korea for Asian Football Confederation properties in the 2021-24 cycle, in a deal brokered by the DDMC Fortis agency
Sponsorship & Marketing Golf

Korean finance firm Hana Financial Group is title sponsoring a new women’s golf tournament in Singapore this year, as part of an ambitious wider plan to create an Asian women’s series and ranking.
Sponsorship & Marketing Football

The Korean Football Association's annual sponsorship income will reach nearly $34m (€31m) after its latest round of deals, according to the Chosun Ilbo newspaper.
Sponsorship & Marketing Golf

The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.
Media Golf

Korean internet services firm Kakao has launched a new golf media section, including live streaming coverage of major tours, on its online portal Daum
Esports Basketball

Basketball gaming competition the NBA 2K League is hosting a qualifying event for its 2020 League Draft in Seoul, South Korea on January 20 and 21
Sponsorship & Marketing Esports

US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Events Ice Hockey

International Ice Hockey Federation president Rene Fasel is keen to add 3x3 ice hockey to the Gangwon 2024 Winter Youth Olympic Games programme, following a successful experimental competition at Lausanne…
Events Winter Olympics

The International Olympic Committee on Friday voted to award the Winter Youth Olympic Games in 2024 to Gangwon Province in South Korea
Media Football

The DDMC Fortis agency is close to agreeing a media rights deal for Asian Football Confederation properties for the 2021-24 cycle in South Korea, one of the most valuable territories for the content
Events Olympic Games

The Gangwon province in South Korea appears set to be awarded hosting rights for the 2024 winter Youth Olympic Games after the International Olympic Committee’s (IOC) Executive Board submitted the proposal t…
Events Football

North Korea has pulled out of the final-round women's football qualifying tournament for the 2020 Olympics, due to take place in South Korea next month
Marketing Golf

The IMG agency agreed a deal in December to handle all commercial activity worldwide for 17-year-old Korean female golfer Yaeeun Hong
Marketing Motorsport

Electric motor-racing series Formula E has agreed a deal for South Korean pop band BTS to be its global ambassadors, with the aim of promoting the benefits of electric vehicles in fighting climate change
Media Football

Sports data and content company Sportradar has agreed an exclusive multi-year global media rights distribution deal with the Korea Professional Football League (K League), the organising body of the to…
Events Winter Sports

The International Olympic Committee is to begin talks with the Korean Sport and Olympic Committee to develop a plan to host the 2024 Winter Youth Olympics in South Korea, with some events potentially hosted…
Media Golf

South Korean broadcaster JTBC Golf has struck a sub-licensing deal with rights-holder Discovery to provide multi-platform coverage of the PGA Tour
Marketing Golf

Korean golfer Jiwon Jeon has signed with the IMG agency for worldwide management to represent all commercial activity, as she seeks to become a top player on the women’s LPGA Tour.
Events Football

The Asian Football Confederation (AFC) has announced that South Korea will host the inaugural edition of its Women’s Club Championship.
Media Archery

The number of broadcast hours committed by rights-holding broadcasters to the Hyundai Archery World Cup has again shown a year-on-year increase
Media Football

Today's Fifa 2022 World Cup qualifier between North Korea and South Korea in Pyongyang will not be broadcast live outside North Korea
Sponsorship & Marketing Football

Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries
Stadia Winter Sports

Gangwon Province Governor, Choi Moon-soon, has revealed legacy plans for three venues from the 2018 winter Olympic Games in PyeongChang, adding that a bid is set to be made for the 2024 winter Youth Olympic…
Governance Swimming

Fina, the global governing body of aquatic sports, has today (Monday) warned Swimming Australia and its athlete, Mack Horton, after the Australian staged a protest against Chinese rival Sun Yang