South America
XTrend deal highlights regional appeal of Argentinian national team
The Argentinian Football Association (AFA) is continuing to reap the commercial benefits of being men's World Champions, signing another regional sponsorship deal covering parts of Asia, this time with…
Bundesliga opts for exposure over exclusivity in Brazil
Germany’s Bundesliga will be shown in Brazil this season by seven different broadcasters and digital platforms, including linear coverage on SporTV, the Globo-owned pay-television network.A
CazéTV deals with Sportfive to show Messi in US Open Cup
Brazilian YouTube channel CazéTV has added US Open Cup coverage featuring Lionel Messi’s Inter Miami to its growing live football portfolio.
OneFootball retains two key streaming contracts
OneFootball will continue to show the Bundesliga in Brazil and leading domestic football content from German pay-TV broadcaster Sky Deutschland after renewing two of its flagship streaming agreements
CazéTV to stream one Bundesliga match per week
CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Atlético-MG becomes Brazil’s ‘biggest SAF’, signs with Libra
Atlético-MG has become the latest club in Brazilian football to transition into a limited company (SAF), after the sale of 75 per cent to the newly-formed Galo Holding was approved.
AFA disputes Binance on contract termination, court action is next
The Argentinian Football Association has disputed claims that ‘contractual breaches’ were behind Binance’s severance of the cryptocurrency exchange’s ‘main global sponsor’ deal with the federation.
LFF signs three Libra defectors to strengthen grip on Brazilian football
Four Campeonato Brasileiro Série A clubs have signed an agreement with Liga Forte Futebol (LFF), enhancing the group's bid to control commercial operations in football in the country.
Uefa, Conmebol announce further collaboration with Club Challenge
Uefa and Conmebol, the governing bodies of Europe and South America respectively, are to collaborate further with the launch of the Club Challenge, a one-off match between the winners of the 2022-23 Europa…
Roc Nation Sports enters Brazil with TFM acquisition
The Roc Nation Sports International (RNSI) talent agency has launched a Brazilian division following the acquisition of TFM, a leading football agency
Two Brazilian clubs deny commitment to Liga Forte Futebol project
Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian football, has miscalculated the level of support it enjoys among clubs, according to reports in the country
Sportradar finalises Conmebol club competitions global betting rights deal
South American football governing body Conmebol has today (Wednesday) announced an agreement for sports data and betting services company Sportradar to become the exclusive global audiovisual and betting…
Brazilian Basketball Confederation ends recognition of national league
A storm is brewing in Brazilian basketball after the Brazilian Basketball Confederation (CBB) removed its recognition of the Liga Nacional de Basquete (LNB), the organiser of domestic leagues
Liga Forte Futebol agrees 50-year revenue deal with Serengeti, Life Capital
Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian club football, has announced the completion of a 50-year agreement with US-based investment group Serengeti Asset…
Brazilian Olympic Committee agrees UOL content partnership
The Brazilian Olympic Committee (COB) and UOL, the country's leading news portal, have signed a multi-platform distribution agreement
EXCLUSIVE: Disney, WBD set to renew UCL rights across LatAm
Disney and Warner Bros. Discovery are in line to renew their Uefa Champions League rights deals across Latin America and Brazil, respectively, SportBusiness understands
Betsson claims ‘historic’ sponsorship deal with Boca Juniors
Argentinian Primera División club Boca Juniors has ended its search for a new main sponsor after agreeing a deal with sports betting and online casino operator Betsson.
Athletico Paranaense lands Ligga as stadium sponsor in 15-year deal
Communications technology company Ligga has acquired naming rights to the home stadium of Campeonato Brasileiro Série A football club Athletico Paranaense.