Scandinavia

TV2, the government-owned free-to-air broadcaster in Denmark, has acquired rights to SailGP, as a home boat prepares to make its debut in the second season of the fledgling sailing series

Discovery-owned international sports broadcaster Eurosport has secured exclusive rights in Denmark, Finland, Sweden and Norway to the six handball qualifying tournaments for the 2020 summer Olympic Games

LaLiga, the governing body of Spanish football’s top two divisions, has launched its invitation to tender covering broadcast rights in 16 European territories.

UCI Women’s WorldTour event the Ladies Tour of Norway has appointed the Spring Media agency to market its global broadcast rights and handle its production needs.

The Swedish Football Association is aiming to develop its Swedish Cup competition through an extension to its association with main sponsor Svenska Spel, the Swedish gambling company

The Spring Media agency has issued an invitation to tender for broadcast rights to floorball’s Swedish Super League from 2020-21 to 2024-25.

The Swedish Football Association (SvFF) has agreed three-season deals with five media groups for rights to lower league men’s and women’s competitions.

Media company Nordic Entertainment (Nent) Group has acquired exclusive English Premier League rights in Denmark, Finland, Norway and Sweden in a landmark deal from 2022-23 to 2027-28

Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.

The Danish capital has developed its venues to attract big-ticket events and hosted international competitions with a variety of different sports

What are the ingredients of the Danish success in bidding for and hosting major international sporting events? Sport Event Denmark chief executive Lars Lundov shares the recipe.

When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.

Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?

Norwegian state broadcaster NRK and media company Amedia have struck new rights deals for the Toppserien, the top tier of domestic women’s football.

Leading European broadcasters of esports competitions have called for improved guarantees over scheduling and the world feed to be provided by organisers and promoters in order to justify rising rights…

The Nordic Entertainment (Nent) Group has acquired exclusive rights in the Nordic region to next month’s boxing world title rematch between Deontay Wilder and Tyson Fury.

Norwegian free-to-air broadcaster TV2 has agreed a four-season extension to its rights deal for the Telialigaen, the country’s national esports league.

The Norwegian arm of US media group Discovery has acquired rights to the men’s and women’s qualifying tournaments for the handball competitions at the 2020 summer Olympic Games.

Esports entertainment company Modern Times Group (MTG) has seen its share price take a near 14-per-cent hit after announcing the termination of a proposed strategic joint venture with Chinese live-streaming…

Emir Osmanbegovic, the sports media executive who previously headed up Eurosport’s international sports production activities, is to lead a newly-created sports arm at Nexiko, the independent production c…

The Nordic Entertainment (Nent) Group will increase the exposure of Denmark’s 1st Division, the second-tier football league in the country, by broadcasting all matches on its Viaplay streaming service.

The Infront agency has said the European Handball Federation’s men’s Euro 2020 will be covered by 85 broadcasters across the world as it commenced today (Thursday).

Scandinavian agency Geelmuyden Kiese (GK) has taken over the business of consultancy Burson, Cohn & Wolfe Sport’s Nordic arm.

Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020

Norwegian commercial broadcaster TV2 has acquired exclusive rights to a trio of friendly matches featuring Borussia Dortmund as Norway’s star striker Erling Braut Haaland prepares to make his debut for t…

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T

Sweden-based media company Modern Times Group (MTG) has reshaped its esports company, DreamHack, by forming a new entity, while former Team Marketing media rights sales executive Roger Lodewick has been…

Danish public-service broadcaster DR and Discovery Networks Denmark have divided up the split of their exclusive television coverage for next year’s summer Olympic Games in Tokyo, with the former having m…

Swedish cable television operator Com Hem has today (Thursday) claimed its carriage dispute with telco Telia “is not a matter of price”, after the country’s largest commercial broadcaster, TV4, and siste…

Mineral wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of a new Danish SailGP team, which will enter the fledgling sailing series in 2020

German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.

Astralis Group has announced plans to launch an initial public offering in a move that would mark a first for a professional esports team

Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.

Zlatan Ibrahimovic has made his first move into football club ownership by agreeing a deal with sports and live entertainment company AEG to acquire 50 per cent of its stake in Allsvenskan team Hammarby…

The IMG agency has sold its entire portfolio of football rights that it was exploiting on its OTT service Strive in Denmark to commercial broadcaster TV2

The Professional Darts Corporation has announced Copenhagen, Denmark as the second destination on next year’s World Series of Darts calendar.

The Danish Superliga, the top tier of club football in Denmark, has appointed production company NEP and video technology firm EVS to supply its video assistant referee (VAR) system