Poland

Football
Sponsorship & Marketing

The Polish Football Association (PZPN) has laid out plans to increase its commercial revenues by 30 per cent over the next four years, with a particular focus given to opportunities in the sponsorship…
Golf
Media

Polish media group MWE Networks has agreed a rescue deal for Golf Channel Polska, a platform operated under licence from NBCUniversal, owners of Golf Channel in the US
Multiple Sports
Industry Moves

Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.
Athletics
Media

Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), has claimed a first for sport on the continent by partnering with European Athletics to use artificial intelligence technology…
Rugby Sevens
Media

Rugby Europe has struck a deal with the European Broadcasting Union that will see its rugby sevens events televised by public-service broadcasters in the Czech Republic, Lithuania, Poland and Spain
Volleyball
Media

Polsat, the Polish commercial and pay-television broadcaster, has extended its rights deal with the European Volleyball Confederation (CEV) until the end of the 2028-29 season
Football
Media

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Ice Hockey
Media

Polsat, the commercial and pay-television broadcaster, has acquired exclusive rights in Poland to six editions of the annual IIHF World Championship, with ice hockey on the rise in the country
Basketball
Media

Polish pay-television broadcaster Canal Plus Polska has extended and expanded its long-standing rights deal with the National Basketball Association (NBA)
Multiple Sports
Media

Cyfrowy Polsat lost 110,000 subscribers in 2022, according to preliminary financial results released by the Polish commercial broadcaster. Polsat’s sales revenue increased by five per cent to PLN3.4
Basketball
Media

Pay-television broadcaster Polsat has extended its domestic rights to the Polish Basketball League (PLK) until 2030.
Athletics
Events

World Athletics has awarded its 2026 Indoor Championships to Torun in the Kuyavian-Pomeranian region of Poland, while the 2024 Race Walking Team Championships will be held in Antalya, Turkey
Tennis
Sponsorship & Marketing

On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.
Football
Events

The Sportfive agency has been appointed to sell hospitality packages for the Polish national team’s home qualifiers for next year’s Uefa Euro 2024 tournament.
Multi-sport
Host Broadcast & Production

Mediapro, the broadcast production group and rights agency, has been appointed as the host broadcaster for the 2023 European Games in Kraków and the Małopolska region. The Spain-based group will work with Polish company Festival Group to produce live coverage of the two-week event.
Multiple Sports
Media

Polish public-service broadcaster Telewizja Polska is to receive PLN2.35bn (€491.2m/$526.3m) in government funding after its annual grant was approved.
Football
Media

Pay-TV broadcaster Canal Plus is to simulcast live coverage of the Polish Ekstraklasa on its free-to-watch YouTube channel to mark the league’s return from an extended winter break.
Football
Media

Subscription broadcaster Eleven Sports Poland has retained rights to the Spanish Super Cup for the next three seasons. The broadcaster announced today (Monday) that it has secured the rights until 2025