Tourism Australia is employing celebrities and a video advertisement as part of a AUD$5m ($3
Pay-television broadcaster Sky Sport has struck a deal to become the presenting sponsor of the annual New Zealand Open golf tournament
Cricket Australia will top up the prize money its women's team wins at the 2020 T20 Women's World Cup to ensure parity with the men's competition
Pay-television broadcaster Sky New Zealand has extended its rights deal with New Zealand Rugby, with the “revolutionary” new contract involving the sport’s national governing body becoming an investor in Sk…
The Confederation of Australian Motor Sport (CAMS) will rebrand itself as Motorsport Australia from January 1, 2020
Australia’s National Basketball League (NBL) has claimed a first for the country with a global streaming agreement with social video platform Twitch.
Australian natural gas company Santos has agreed a deal to become the back-of-shirt sponsor of the Queensland Reds Super Rugby franchise
Pay-television broadcaster Sky New Zealand has extended an exclusive agreement with the International Cricket Council (ICC) to continue delivering coverage of its events for the next four years
The opening game of the 2019 Australian National Basketball League season had 1 million viewers on a Facebook live stream in the US, tuning in to see 17-year-old player LaMelo Ball – the younger brother o…
Port Adelaide and AFL helping to drive closer cultural and economic ties between Australia and China
The Australian Football League's push into China has had symbiotic benefits for all parties that goes beyond sports. SportBusiness takes a closer look at the deals that have ensued so far, and how they've worked out.
Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
“People have to perceive the value of the Olympics beyond just the Games” | Matt Carroll, Australian Olympic Committee
Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
Basketball Australia has said the Women’s National Basketball League will receive landmark coverage in 2019-20 as it enters the final season of its current rights deal with pay-television broadcaster F…
World Rugby has said that it will enter into talks with rights-holding broadcasters after two group-stage matches at the Rugby World Cup in Japan were cancelled given the threat posed by Typhoon Hagibis
Telcoms operator Spark has landed another blow in its ongoing battle with Sky New Zealand by replacing the pay-television broadcaster as New Zealand Cricket’s domestic rights-holder.
Australia, Germany, Kuwait and South Africa have expressed an interest in hosting the International Table Tennis Federation’s (ITTF) World Championships Finals in 2023.
Australian football club Perth Glory has added resource company BHP as a Principal Partner for the 2019-20 football season
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has signed a multi-year extension to its pay-per-view distribution agreement with Joe Hand Promotions
Three days after its creation through the merger between AEG Facilities and SMG, ASM Global has announced that it has acquired a 25-per-cent share in Sydney-based stadium operator VenuesLive
Pay-television broadcaster Sky New Zealand has signed a new four-year deal to continue coverage of the World Rugby Sevens Series until 2023
Australian public-service broadcaster ABC has struck a two-year deal with Football Federation Australia (FFA) to provide free-to-air coverage of the A-League and W-League club competitions, as well as…
Australian public-service broadcaster SBS has acquired free-to-air rights to two of the men’s national football team’s qualifying games for the 2022 Fifa World Cup.
The Asean Football Federation is considering a proposal by sports business entrepreneur Seamus O'Brien to relaunch a Southeast Asian club championship
The New Zealand Twenty20 cricket league, Super Smash has agreed a title rights partnership with Indian sports game Dream11
US sportswear manufacturer Under Armour has teamed up with Essendon in a deal that marks its first partnership with an AFL Aussie rules club
World Para Swimming has announced the calendar for its 2020 World Series, with events in seven cities on four continents
Australian commercial broadcaster Network Ten attracted a national audience of 576,000 viewers for Australia’s narrow 29-25 defeat to Wales at the Rugby World Cup on Sunday.
Pay-television broadcaster Sky New Zealand has confirmed it will seek to renew its rights deal with Sanzaar, rugby union’s regional governing body comprising the unions of South Africa, New Zealand, A…
Queensland's minister for innovation and tourism industry development Kate Jones has announced support for Australia's bid to host the 2023 Fifa Women's World Cup, and pledged A$11m (€10m/$6.8
The World Rally Championship has announced that Japan, Kenya and New Zealand will return to its calendar in 2020, replacing events in Australia, Corsica and Spain
Flavoured milk brand Oak has extended its backing of Australian NRL rugby league club the Penrith Panthers
New Zealand pay-television broadcaster Sky Sport has acquired title sponsorship rights to the country’s women’s basketball team.
New Zealand’s acting prime minister, Winston Peters, has broached the possibility of mandating free-to-air sports coverage as the controversy over telco Spark’s botched OTT broadcast of the country’s first…
Australia’s new Hockey One League has signed Kellogg’s Sultana Bran as its official title partner ahead of its inaugural season.
Australian commercial broadcaster Seven is said to be in advanced talks over a rights deal for fledgling motor-racing series TCR Australia and S5000
New Zealand telco Spark suffered technical problems during its live stream of the All Blacks' opening Rugby World Cup game against South Africa on Saturday that interrupted viewing for several thousand…