Northern Ireland

Football
Sponsorship & Marketing

Sports retail chain Sports Direct has been announced as the new title sponsor of the Northern Ireland Football League (NIFL) in a deal that will be worth £1m (€1.1m/$1.2m) over three years.
Motorsport
Media

Public-service broadcaster BBC Northern Ireland has extended its rights deal with motorcycling’s North West 200, the country’s largest outdoor sporting event.
Football
Media

The Northern Ireland Football League, organising body of the top tier of the domestic club game, has agreed a three-season extension to its rights deal with pay-television broadcaster Sky
Rugby Union
Sponsorship & Marketing

United Rugby Championship club Ulster Rugby has said it is engaged in an “existing active review” of its sponsorship deal with building materials company Kingspan after the UK Secretary of State for Lev…
Football
Licensing & Merchandising

English Premier League club Everton will this week open its first retail store in Northern Ireland through its partnership with global sports retailer Fanatics
Football
Media

UK public-service broadcaster the BBC has agreed a new five-year rights deal with the Irish Football Association, the governing body for football in Northern Ireland, for live television and streaming…
Rugby Union
Media

The United Rugby Championship, the rebranded tournament previously known as Pro14, has agreed a deal for UK public-service broadcaster the BBC to show the tournament in Wales and Northern Ireland, as well…
Football
Sponsorship & Marketing

Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.
Motorsport
Sponsorship & Marketing

Taxi company fonaCAB and oil distributor Nicholl Oils have extended their backing of motorcycling showpiece the North West 200 by agreeing a three-year extension to their title sponsorship deals
Events

Belfast in Northern Ireland has been stripped of the hosting rights for the 2021 Commonwealth Youth Games after it failed to provide funding guarantees to the Commonwealth Games Federation (CGF).

Motorsport
Events

The Superbike World Championship (WorldSBK) motorcycling series will stage an event in Northern Ireland for the first time next year, it has been announced.

Golf
Licensing & Merchandising

Golf’s world No.2, Rory McIlroy, has signed another lucrative endorsement deal after agreeing a long-term partnership with sports equipment manufacturer TaylorMade.
Golf
Sponsorship & Marketing

Golf’s world No.2, Rory McIlroy, has agreed a long-term extension to his partnership with US sportswear giant Nike.
Sailing
Events

The Northern Irish city of Derry-Londonderry has furthered its ties to the Clipper Round the World Yacht Race with the confirmation that it will return as a host port in the 2017-18 edition of the sailing event.
Ice Hockey
Events

The Ukrainian capital of Kiev and Belfast in Northern Ireland have been awarded hosting rights to the lower tier events connected to the International Ice Hockey Federation’s (IIHF) men's World Championship in 2017.
Events

The Bahamas and Northern Ireland have been awarded hosting rights to the Commonwealth Youth Games multi-sport events in 2017 and 2021 respectively.
Events

The Bahamas and Northern Ireland have been lined up to host the 2017 and 2021 editions of the Commonwealth Youth Games respectively, after the Commonwealth Games Federation (CGF) said the two nations have each formally expressed their interest in the multi-sport events.

Golf
Events

The Open Championship will return to Northern Ireland in 2019, 68 years after the country last hosted the major golf tournament.