North America

Major League Soccer's Columbus Crew is considering changing its brand identity ahead of a planned move to a new stadium in 2021, according to the Columbus Dispatch

Casino operator has pathway to control, will leverage brand of beloved but controversial digital media company

Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University, remembers the lasting impression the late Kobe Bryant made upon his family that won't show up in any boxscore or sponsor earnings report

US sports broadcaster ESPN is close to agreeing a streaming rights deal with golf’s PGA Tour, according to the Associated Press.

Bob Williams takes a look at how the ownership group of the NHL's Washington Capitals, the NBA's Washington Wizards and the Capital One Arena has successfully further monetized its ever-increasing fan database with its new Cloud Fan Insight Platform

Hispanic media company Univision has signed a deal with regional soccer federation Concacaf to gain the Spanish-language rights in the United States for both the women’s and men’s Olympic qualifying tou…

Symbolic resolution seeks a greater voice for federal legislators in ongoing negotiations between MLB, MiLB

Sports apparel and shoe manufacturer Nike has sold out of all Kobe Bryant-related items from its Nike

The Mountain West Conference has signed a 12-year deal with collegiate marketing firm JMI Sports, which will take over its multimedia rights.

Major League Soccer's DC United is in talks with regional sports network NBC Sports Washington over a local media-rights deal

Warner Media-owned digital media outlet highlighting new content sub-brand

The scheduled game between the Los Angeles Lakers and cross-town rivals Los Angeles Clippers at the Staples Center on January 28 has been postponed following the untimely death of superstar Kobe Bryant…

The National Lacrosse League has named leading telco AT&T as its inaugural official telecommunications partner. Terms were not disclosed but, according to CNBC, the partnership is worth six figures.

US broadcaster Fox Sports and regional soccer federation Concacaf have agreed a multi-year English-language media rights deal that includes the 2021 and 2023 Gold Cups, USA men’s and women’s Olympic qua…

The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season

Minute Media, a New York-based digital media conglomerate, has continued its aggressive run of dealmaking, acquiring FanSided from the Meredith Corp

Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.

Los Angeles Lakers legend Kobe Bryant, considered one of the greatest basketball players of all time and was one of the league's marquee personalities and a sports marketing force for a more than a generation,…