North America
Cognizant named Major League Cricket’s first title sponsor
Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
San Jose Earthquakes licenses commercial rights to The Town FC for MLS Next Pro
Major League Soccer's San Jose Earthquakes has announced the club's MLS Next Pro team, Earthquakes II, will play under the name The Town FC after a licensing deal struck between the Town Group and MLS…
Chicago Bears ‘shifts focus’ for new stadium to lot next to Soldier Field
The Chicago Bears, of the National Football League, is planning to build a new stadium just south of its current home, Soldier Field, with more than $2bn (€1.8bn) to be invested for the domed stadium.
NWSL strengthens Amazon ties with merchandise sales remit
The National Women’s Soccer League is building on its partnership with one of its new domestic media rights-holders, Amazon, today (Monday) unveiling the e-commerce giant as its exclusive retail sponsor.
MASN reaches deal with Comcast to air Nationals, Orioles MLB games
The Mid-Atlantic Sports Network (MASN) has reached an agreement with Comcast just weeks before the 2024 Major League Baseball season gets under way to keep the Baltimore Orioles and Washington Nationals on the company's Xfinity cable package.
MLS continues fan engagement drive with renewed focus on NFTs
Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.
WNBA returning to Canada in pre-season as Toronto expansion hopes build up steam
Canada will look to show off its basketball credentials as it pursues a Women's National Basketball Association franchise, after being awarded a pre-season game for the second successive year
US MotoGP rights switch from NBC to TNT, German FTA coverage retained
MotoGP has a new broadcast home in the United States, after series promoter Dorna Sports signed a rights deal with Warner Bros. Discovery's TNT Sports.
Legends, Blueprint announce NIL deal for Power Five colleges
Global experiences company Legends has announced a strategic partnership with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE) to provide Power Five schools with operational capacities,…
Genius’ annual net loss narrows to $86m after revenue jump
Fourth-quarter and full-year net losses at Genius Sports narrowed considerably in 2023 as the data, technology and broadcast services group posted revenues exceeding its initial guidance.
Trailblazing $117m CPKC Stadium can maximise sponsor potential, say owners
The Kansas City Current have unveiled features of its new home, CPKC Stadium, which the National Women's Soccer League side claims is the world's first purpose-built ground for women's professional sport
Genius’ Second Spectrum named WNBA ball and player tracking provider
The Women's National Basketball Association has announced a multi-year deal with Genius Sports' Second Spectrum to provide tracking data to the league
EFL clubs ratify international deals with Pitch, Relevent
The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
Gazidis to head up MLSE owner Tanenbaum’s new sports investment fund
Ivan Gazidis, the former chief executive of European football clubs Arsenal FC and AC Milan, is back in global sport after being named president of start-up investment fund Kilmer Sports Ventures.
FanDuel’s Panthers deal to tap North Carolina sports betting boom
FanDuel has become an ‘Official Sports Betting Partner’ of the NFL’s Carolina Panthers as the state of North Carolina gears up for the launch of a sports betting market worth hundreds of millions of dollars per year.
Sportradar secures long-term USL betting data, video rights contract
The United Soccer League has agreed a global, six-year betting rights deal with Sportradar as the United States soccer organisation's official betting and technology partner
Murdoch outlines 5m subscriber target for sports streaming JV
Fox chief executive Lachlan Murdoch has said that the yet-to-be-named sports streaming joint venture backed by Disney, Fox and Warner Bros. Discovery is planned to reach five million subscribers in its first five years.