North America

Leading retail mortgage lender Guaranteed Rate has struck a partnership with the Fiesta Bowl Organization to become the title sponsor of its college football bowl game in downtown Phoenix, Arizona

XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase

The Professional Fighters League will become the first sports league to offer blockchain fan tokens in a global partnership with blockchain-based fan engagement platform Socios.com.

Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League

The Professional Women's Hockey Players Association has announced it has secured a $1m commitment from Secret Deodorant to help fund its Dream Gap Tour for 2021.

Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US

The National Football League's Philadelphia Eagles have expanded their partnership with Unibet, which has now been designated an official sportsbook partner of the team

Major League Soccer expansion team Austin FC has named payments and digital solutions provider Netspend as a founding partner of the club and its sleeve sponsor

USA Wrestling has announced it will not send a team to this year's senior world championships in Serbia in December due to concerns over the global Covid-19 pandemic.

Moves continue push to enhance value, prominence of subscription offering

Streaming service quickly fails despite high-profile investors, prominent programming

Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event

The National Football League is ready to push back Super Bowl LV into March in the wake of the global Covid-19 pandemic, according to Green Bay Packers president Mark Murphy.

Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…

National Women’s Soccer League expansion team Angel City FC has formalized its name and expanded its star-studded ownership group to more than 50 people, including women's tennis legend Billie Jean King.

The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.

MLB commissioner says ongoing issues surrounding Covid-19 creating uncertainty

League's ownership committee signs off on record-setting team transfer