North America
Guaranteed Rate becomes title sponsor of Cactus Bowl
Leading retail mortgage lender Guaranteed Rate has struck a partnership with the Fiesta Bowl Organization to become the title sponsor of its college football bowl game in downtown Phoenix, Arizona
XFL looking to expand female fanbase
XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase
PFL to offer blockchain fan tokens to drive fan engagement
The Professional Fighters League will become the first sports league to offer blockchain fan tokens in a global partnership with blockchain-based fan engagement platform Socios.com.
Genius Sports strikes sports betting data partnership with The Spring League
Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League
PWHPA secures $1m sponsorship deal with Secret Deodorant
The Professional Women's Hockey Players Association has announced it has secured a $1m commitment from Secret Deodorant to help fund its Dream Gap Tour for 2021.
Denver arena naming rights, LA Rams and Arsenal included in KSE’s Ball Corporation deal
Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US
Unibet becomes Eagles’ official sportsbook partner in expanded deal
The National Football League's Philadelphia Eagles have expanded their partnership with Unibet, which has now been designated an official sportsbook partner of the team
Austin FC adds Netspend as founding partner, sleeve sponsor
Major League Soccer expansion team Austin FC has named payments and digital solutions provider Netspend as a founding partner of the club and its sleeve sponsor
USA Wrestling to skip world championships due to Covid concerns
USA Wrestling has announced it will not send a team to this year's senior world championships in Serbia in December due to concerns over the global Covid-19 pandemic.
ESPN placing more content behind ESPN+ paywall
Moves continue push to enhance value, prominence of subscription offering
Quibi folding after just six months of operation
Streaming service quickly fails despite high-profile investors, prominent programming
Phil Mickelson may skip Houston Open as fans will be present
Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event
NFL prepared to push back Super Bowl LV to March
The National Football League is ready to push back Super Bowl LV into March in the wake of the global Covid-19 pandemic, according to Green Bay Packers president Mark Murphy.
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
NWSL expansion team Angel City FC formalizes name, adds celebrity investors
National Women’s Soccer League expansion team Angel City FC has formalized its name and expanded its star-studded ownership group to more than 50 people, including women's tennis legend Billie Jean King.
Hyperice expansion continues with PGA Tour partnership
The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.
Manfred concerned over MLB’s ability to have attending fans in 2021
MLB commissioner says ongoing issues surrounding Covid-19 creating uncertainty
Cohen receives key MLB committee approval for Mets bid
League's ownership committee signs off on record-setting team transfer