North America

National Basketball Association commissioner Adam Silver has said that no Saudi investment fund has made a push for NBA team ownership stakes

Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena

ESPN, the American broadcaster for Formula 1, has announced an alternate broadcast hosted by Red Bull Racing reserve driver Daniel Ricciardo and actor and F1 fan Will Arnett for the Canadian Grand Prix…

Team golf league TGL has announced the Los Angeles Golf Club (LAGC) as the first of six teams, with the club set to be owned by Seven Seven Six founder Alexis Ohanian, along with Serena and Venus Williams

Pete Bevacqua is to quit his role as chairman of NBC Sports Group to become athletic director at Notre Dame, the prestigious US university

The United Soccer League (USL), the organising body for US leagues below Major League Soccer (MLS), has renewed its radio rights deal with SiriusXM to 2025

US stock car racing series Nascar has extended its partnership with technology and consulting services firm Kraft Analytics Group (KAGR), with the two parties set to conduct a Request for Proposal (RFP)…

Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…

The Atlanta Hawks of the National Basketball Association have announced a multi-year sponsorship from convenience and gasoline retailer QuikTrip in a deal focused on serving the local youth community

Stanley C. Middleman, the founder and chief executive of Freedom Mortgage Corporation, has acquired a minority stake in the Philadelphia Phillies Major League Baseball team

Major League Cricket (MLC) has signed up US-based Indian food brand Royal as a sponsor ahead of its inaugural season in a deal that makes Royal an official partner of the USA Cricket-sanctioned league.

The Mexican Football Federation (FMF) and Soccer United Marketing (SUM) have announced a multi-year sponsorship renewal between the Mexican men's national team and retail store Home Depot, which will continue…

Sport technology ecosystem Hype Sports Innovation and broadcaster CBS Sports have agreed to a partnership that focuses on creating new technology and innovation for the network’s sports programming.

Streaming platform Fubo has signed a third sponsorship with a Major League Baseball franchise after agreeing a deal with the St. Louis Cardinals

Concacaf, the football governing body of North, Central America, and the Caribbean, has announced that it is rebranding its annual men's club tournament the Concacaf Champions Cup beginning in 2024 under…

Boxing promoter Top Rank has hired artificial intelligence (AI) sports video content company WSC Sports to create and distribute fight highlights

US agriculture and construction services company John Deere has extended its backing of the John Deere Classic, one of the longest running title sponsorships on the PGA Tour

National Hockey League commissioner Gary Bettman has said that the league is committed to keeping the Arizona Coyotes in Arizona after voters in Tempe rejected a referendum for a new arena