North America
NBA’s Silver: Saudi investment in sport a ‘two-edged sword’
National Basketball Association commissioner Adam Silver has said that no Saudi investment fund has made a push for NBA team ownership stakes
Crypto.com shutting part of business, won’t affect LA arena
Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
ESPN adds F1 alternate broadcast with Ricciardo
ESPN, the American broadcaster for Formula 1, has announced an alternate broadcast hosted by Red Bull Racing reserve driver Daniel Ricciardo and actor and F1 fan Will Arnett for the Canadian Grand Prix…
TGL announces Williams Sisters-backed Los Angeles Golf Club as first team
Team golf league TGL has announced the Los Angeles Golf Club (LAGC) as the first of six teams, with the club set to be owned by Seven Seven Six founder Alexis Ohanian, along with Serena and Venus Williams
Bevacqua quits NBC Sports for University of Notre Dame
Pete Bevacqua is to quit his role as chairman of NBC Sports Group to become athletic director at Notre Dame, the prestigious US university
USL renews SiriusXM radio rights deal
The United Soccer League (USL), the organising body for US leagues below Major League Soccer (MLS), has renewed its radio rights deal with SiriusXM to 2025
Nascar’s extended KAGR deal sets up ticketing RFP
US stock car racing series Nascar has extended its partnership with technology and consulting services firm Kraft Analytics Group (KAGR), with the two parties set to conduct a Request for Proposal (RFP)…
MLS leans on major partners to bring Messi to Miami
Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
Atlanta Hawks agree QuikTrip deal
The Atlanta Hawks of the National Basketball Association have announced a multi-year sponsorship from convenience and gasoline retailer QuikTrip in a deal focused on serving the local youth community
Local businessman Middleman buys stake in Philadelphia Phillies
Stanley C. Middleman, the founder and chief executive of Freedom Mortgage Corporation, has acquired a minority stake in the Philadelphia Phillies Major League Baseball team
Major League Cricket secures Royal sponsorship ahead of first season
Major League Cricket (MLC) has signed up US-based Indian food brand Royal as a sponsor ahead of its inaugural season in a deal that makes Royal an official partner of the USA Cricket-sanctioned league.
Mexican federation renews Home Depot sponsorship
The Mexican Football Federation (FMF) and Soccer United Marketing (SUM) have announced a multi-year sponsorship renewal between the Mexican men's national team and retail store Home Depot, which will continue…
CBS Sports turns to Hype for sports broadcast innovations
Sport technology ecosystem Hype Sports Innovation and broadcaster CBS Sports have agreed to a partnership that focuses on creating new technology and innovation for the network’s sports programming.
Fubo lands third MLB sponsorship with St. Louis Cardinals deal
Streaming platform Fubo has signed a third sponsorship with a Major League Baseball franchise after agreeing a deal with the St. Louis Cardinals
Concacaf Champions League renamed Champions Cup
Concacaf, the football governing body of North, Central America, and the Caribbean, has announced that it is rebranding its annual men's club tournament the Concacaf Champions Cup beginning in 2024 under…
Top Rank enlists WSC Sports for AI-powered highlights
Boxing promoter Top Rank has hired artificial intelligence (AI) sports video content company WSC Sports to create and distribute fight highlights
John Deere extends long-running title sponsorship of PGA Tour event
US agriculture and construction services company John Deere has extended its backing of the John Deere Classic, one of the longest running title sponsorships on the PGA Tour
NHL’s Bettman commits to Arizona, updates on Ottawa Senators sale
National Hockey League commissioner Gary Bettman has said that the league is committed to keeping the Arizona Coyotes in Arizona after voters in Tempe rejected a referendum for a new arena