North America

Golf
Sponsorship & Marketing

Majesticks GC, one of the 12 teams competing in the LIV Golf League, has sold its first official global sponsorship deal to cryptocurrency exchange OKX
Basketball
Media

The Utah Jazz of the National Basketball Association will have their games broadcast on local, over-the-air television station KJZZ and a subscription streaming service as the team moves away from the…
Golf
Media

NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6
Baseball
Media

YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts
Baseball
Sponsorship & Marketing

Sports merchandising company Fanatics has announced plans to open a new store at PNC Park, home to Major League Baseball's Pittsburgh Pirates, after agreeing a 10-year extension to a deal first signed…
Multi-sport
Sponsorship & Marketing

Eli Lilly, the global pharmaceutical company, has renewed its sponsorship deal with the United States Olympic & Paralympic Committee (USOPC) and struck a partnership for the Los Angeles 2028 Olympic and…
Baseball
Attendance

Major League Baseball recorded a Father's Day weekend surge in crowd numbers, part of an improvement to the league's overall attendances during the 2023 season
Basketball
Governance

The Women's National Basketball Association has allowed Phoenix Mercury to fly on a public chartering service after star player Brittney Griner was harassed while the team travelled commercially through…
Basketball
Finance & Law

Michael Jordan is selling his majority stake in the National Basketball Association's Charlotte Hornets to an investor group led by financiers Gabe Plotkin and Rick Schnall for a reported $3bn (€2.74bn).
Multiple Sports
Sports Betting

Sports betting company DraftKings has today (Friday) submitted a $195m (€178m) offer to acquire the US arm of global sports betting company PointsBet in a bid that challenges sports retail company Fanatics’ pro…
Baseball
Media

Diamond Sports Group, the parent company for regional sports network (RSN) Bally Sports, has paid the rights fee for Major League Baseball's Texas Rangers broadcasts
Golf
Media

NBC Sports has cut its commercial breaks by 30 per cent during live US Open coverage to reduce interruptions following complaints from viewers last year, while offering a record number of linear hours…
Football
Sponsorship & Marketing

Major League Soccer has announced Campbell Snacks, a division of Campbell Soup Company, as a new sponsor of the league until the 2026 season
Football
Media

Concacaf has appointed the IMG and Mediapro agencies to sell international media rights to its flagship national team tournaments and club competitions in 2023 and 2024
Golf
Finance & Law

The commercial merger between the PGA Tour, the DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) is set to face further scrutiny after it was reported that the US Department of Justice (DOJ) w…
Baseball
Stadia

Nevada Governor Joe Lombardo has signed into law a bill that will direct $380m (€347m) in public funding to build a $1.5
Multiple Sports
Sponsorship & Marketing

Sponsorships attached to Binance and Coinbase – the world’s top two cryptocurrency exchanges by trading volume – could be under threat following lawsuits filed against the two companies by the US Secur…
Football
Industry Moves

The newest franchise of the National Women's Soccer League, Bay FC, has announced Brady Stewart as the club's first chief executive officer