North America

Baseball
Events

Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres
Baseball
Sponsorship & Marketing

The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance
Football
Sponsorship & Marketing

Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has announced a multi-year extension between telecoms group AT&T and Leagues Cup, the Mexican Football Federation (FMF) and MLS
Netball
Sponsorship & Marketing

The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement
Cricket
Media

Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
Multiple Sports
Sports Betting

Sportradar has expanded its deal with Caesars Sportsbook, making Sportradar an official supplier of sports betting data from the National Basketball Association, Major League Baseball and National Hockey…
Football
Sponsorship & Marketing

BodyArmor has been named the official sports drink partner of the inaugural Leagues Cup tournament
Basketball
Governance

National Basketball Association commissioner Adam Silver has said that he does not anticipate sovereign wealth funds controlling ownership of an NBA franchise "in the foreseeable future"
Multiple Sports
Finance & Law

US digital media company Greenfly has announced the acquisition of Miro AI, an artificial intelligence-powered content-as-a-service platform
Multiple Sports
Media

Fox Sports Films has announced that it is partnering with media company Religion of Sports to co-produce new and original sports documentaries
Football
Governance

Lega Serie A and talent agency Roc Nation Sports International (RSNI) have announced a strategic partnership to enhance the Italian league's reach into North America
Multiple Sports
Media

Charter Communications has introduced a new model that the company says will "significantly benefit customers subscribing to its sports programming" in a major shake-up by a cable operator designed to…
Football
Sponsorship & Marketing

The National Women's Soccer League has announced the sponsorship of wellness technology company Therabody, giving the company the title of the NWSL's official wellness technology partner
Football
Sponsorship & Marketing

Major League Soccer's Inter Miami CF has announced a multi-year sponsorship deal with Fracht Group, the Swiss-based international freight forwarder and logistics service provider, which includes the brand…
Motorsport
Sponsorship & Marketing

NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries
Basketball
Events

The National Basketball Association has announced a first-ever In-Season Tournament, tipping off November 3 and running through December 9
Cycling
Industry Moves

The National Cycling League, a new professional cycling competition in the US, has appointed Andrea Pagnanelli as its chief executive
Basketball
Governance

New York Liberty forward Breanna Stewart and Minnesota Lynx forward Napheesa Collier have announced a new women's basketball league aimed at giving Women's National Basketball Association players another…