North America
Sportradar gets key betting data rights in Nascar contract renewal
Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time
PGA of America targets Ryder Cup 2025 for US-focused betting sponsorship
The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
Royal Caribbean joins Inter Miami’s main partner roster
Inter Miami CF of Major League Soccer and Royal Caribbean International have signed a multi-year sponsorship that makes Royal Caribbean the club's Main Partner and Official Vacation Partner
FanDuel becomes latest Nascar betting sponsor
FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…
University of Michigan on board as Peloton targets college sports market
US-based exercise equipment and media company Peloton has announced a new strategy to partner with colleges, universities, athletes and student platforms, with the University of Michigan the first to sign up.
Nascar, nVenue team up on in-play micro-betting
Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series
American Express renews USTA sponsorship in multi-year deal
American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)
LPGA brings in Fenway Sports Group to drive sponsorship sales
The Ladies Professional Golf Association (LPGA) has overhauled its sponsorship sales model by aligning with Fenway Sports Group (FSG) under a “commercial alliance” announced today (Tuesday).
Sportradar follows up Conmebol deal with US Soccer betting rights swoop
Sportradar, the sports data and betting services company, has further strengthened its grip on football properties in the Americas, after today (Tuesday) being announced as the official betting partner…
NHL’s Vegas Golden Knights signs streaming deal with ViewLift
The National Hockey League's Vegas Golden Knights has agreed a multi-year deal with streaming distributer ViewLift for a streaming service for the team's local broadcasts
Fanatics-Panini spat intensifies as NFLPA makes early change to trading card contract
The National Football League Players' Association (NFLPA) has terminated its trading card contract with Panini and brought forward its exclusive agreement with Fanatics, further straining the relationship…
Verizon ‘has talked’ to Disney over ESPN streaming partnership
Telecommunications company Verizon has emerged as a potential strategic partner for Disney as it looks to launch an all-in-one streaming service and leave cable television
After shock World Cup exit, US women’s soccer begins fragmented rebuild
Women’s soccer is surfing a wave of fresh popularity during the 2023 Fifa Women’s World Cup, but the US’s early exit from the tournament marks the start of a complex rebuild for America's top-tier domestic game as it prepares to run two concurrent division-one leagues from 2024.
Fanatics launches sportsbook app in four US states
Fanatics Betting and Gaming, the online and sports betting vertical of retailer and collectibles company Fanatics, has launched its sportsbook app in four states after six months of beta testing
NFL’s Commanders signs Verizon as first major sponsor under new ownership
Verizon is the first major sponsor of the National Football League's Washington Commanders since the ownership takeover by Josh Harris was finalised last month
CazéTV deals with Sportfive to show Messi in US Open Cup
Brazilian YouTube channel CazéTV has added US Open Cup coverage featuring Lionel Messi’s Inter Miami to its growing live football portfolio.
Celsius makes first major sponsorship move with MLS to 2026
Major League Soccer and energy drink Celsius have signed a sponsorship deal through 2026, marking the first nationwide sports partnership for the brand
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen